THE AMERICAN Trademark

downloadable electronic games offered via the Internet and wireless devices; digital materials, namely, downloadable audio files, video files, podcasts, multimedia files, text files, alerts, RSS feeds, and MP3 files featuring information in the field of sports; electronic publications; electronic newsletters; electronic handbooks, manuals, programs, media guides and preseason preview guides for sporting events; jewelry, lapel pins, tie pins, rings, necklaces, bracelets and cuff links; publications, books, pamphlets, brochures, newsletters and magazines principally featuring information in the field of sports; handbooks, manuals, programs, media guides and preseason preview guides for sporting events; pennants; gym bags, sports bags and tote bags; beverage ware, mugs, drinking glasses, coasters; clothing, shirts, pants, sweatpants, sweatshirts, sweaters, jerseys, warm-ups, shorts, jackets, infant wear, sleepwear, gloves, mittens, scarves, socks, knit shirts, polo shirts, t-shirts, caps, wind resistant shirts, wind suits, swimwear, ties, underwear, undershirts; footwear, sneakers, basketball sneakers; outerwear, coats, wind resistant jackets; headwear, hats, caps; toys, games and athletic equipment; volleyballs, baseballs, footballs, golf balls, basketballs, hockey pucks, flying discs, board games, and action skill games; association services, namely, promoting the interests of member institutions participating in various sports attractions; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with college athletic competitions and contests; broadcast of television programming in the field of sports; streaming of audio material on the Internet and via wireless devices; streaming of video material on the Internet and via wireless devices; telecommunication services, namely, transmission of podcasts; electronic delivery of images and photos via Internet and wireless devices; entertainment services, namely, presenting, sponsoring and coordinating the presentation of athletic events, competitions and contests; providing information, news and scores in the field of sports; production and distribution of programs featuring sports, television, video and audio entertainment transmitted via wireless communication devices, cell phones, personal digital assistants, computers and wireless handhelds; entertainment services; production and distribution of television programs; providing on-line information in the field of sports, television, video and audio entertainment via the Internet