TrademarkDir
THE AGONY OF CHOICE
LIVE

Serial Number

86915038

Owner

William Schmitt, L.L.C.

Attorney

Richard D. Getz

First Use Date

Feb 18, 2019

Filing Date

Feb 22, 2016

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THE AGONY OF CHOICE Trademark

Serial Number: 86915038 • Registration: 5740097

THE AGONY OF CHOICE is a trademark filed by William Schmitt, L.L.C. on February 22, 2016. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

William Schmitt, L.L.C. (4 trademarks)

103 Linden Avenue
Branford, CT 06405

Entity Type: 16

Trademark Details

Filing Date

February 22, 2016

Registration Date

April 30, 2019

First Use Anywhere

February 18, 2019

First Use in Commerce

February 18, 2019

Published for Opposition

July 12, 2016

Goods & Services

Deodorants and antiperspirants; Hair care preparations; Make-up; Non-medicated skin care preparations

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sep 10, 2025 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sep 10, 2025 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 10, 2025 APRE
TEAS SECTION 8 & 15 RECEIVED
Apr 30, 2025 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Apr 30, 2024 REM1
REGISTERED-PRINCIPAL REGISTER
Apr 30, 2019 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Mar 23, 2019 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 22, 2019 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Mar 16, 2019 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Mar 16, 2019 AITU
USE AMENDMENT FILED
Feb 26, 2019 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 26, 2019 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 7, 2018 EXRA
SOU EXTENSION 4 GRANTED
Sep 5, 2018 EX4G
SOU EXTENSION 4 FILED
Sep 5, 2018 EXT4
SOU TEAS EXTENSION RECEIVED
Sep 5, 2018 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 8, 2018 EXRA
SOU EXTENSION 3 GRANTED
Mar 6, 2018 EX3G
SOU EXTENSION 3 FILED
Mar 6, 2018 EXT3
SOU TEAS EXTENSION RECEIVED
Mar 6, 2018 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 7, 2017 EXRA
SOU EXTENSION 2 GRANTED
Sep 5, 2017 EX2G
SOU EXTENSION 2 FILED
Sep 5, 2017 EXT2
SOU TEAS EXTENSION RECEIVED
Sep 5, 2017 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 8, 2017 EXRA
SOU EXTENSION 1 GRANTED
Mar 6, 2017 EX1G
SOU EXTENSION 1 FILED
Mar 6, 2017 EXT1
SOU TEAS EXTENSION RECEIVED
Mar 6, 2017 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sep 6, 2016 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 12, 2016 NPUB
PUBLISHED FOR OPPOSITION
Jul 12, 2016 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 22, 2016 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 7, 2016 CNSA
ASSIGNED TO EXAMINER
Jun 7, 2016 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 26, 2016 NWOS
NEW APPLICATION ENTERED
Feb 25, 2016 NWAP

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