TrademarkDir
THE 5 CHOICES
LIVE

Serial Number

85977983

Owner

FRANKLIN COVEY CO.

Attorney

Hope Hamilton

First Use Date

Sep 12, 2011

Filing Date

Sep 20, 2011

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THE 5 CHOICES Trademark

Serial Number: 85977983 • Registration: 4499599

THE 5 CHOICES is a trademark filed by FRANKLIN COVEY CO. on September 20, 2011. The trademark is classified under Class 41 (Education & Entertainment). The application is currently registered and active.

Owner Contact Info

FRANKLIN COVEY CO. (483 trademarks)

SALT LAKE CITY, UT 84119

Entity Type: 03

FranklinCovey, Co. (8 trademarks)

13907 South Minuteman Drive, Suite 500
Draper, UT 84020

Entity Type: 03

Trademark Details

Filing Date

September 20, 2011

Registration Date

March 18, 2014

First Use Anywhere

September 12, 2011

First Use in Commerce

September 12, 2011

Published for Opposition

March 20, 2012

Goods & Services

Educational services, namely, providing live and on-line classes, seminars, workshops in the field of professional and personal productivity, leadership, management, education, sales, organizational communication, professional and personal development, measurement and organization through time management and communication

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 16, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 16, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 16, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 16, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 16, 2025 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun 6, 2024 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jun 6, 2024 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 6, 2024 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 6, 2024 APRE
TEAS SECTION 8 & 9 RECEIVED
Feb 29, 2024 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 20, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 20, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 20, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 20, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 20, 2023 COAR
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Mar 18, 2023 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 12, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 12, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 12, 2023 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 25, 2022 TCCA
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Apr 25, 2022 EWOR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 25, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 25, 2022 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 17, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 17, 2020 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Sep 23, 2019 NAS8
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Sep 23, 2019 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 23, 2019 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 6, 2019 TCCA
TEAS SECTION 8 RECEIVED
Sep 6, 2019 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Mar 18, 2019 REM1
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 30, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 30, 2018 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 21, 2014 TCCA
REGISTERED-PRINCIPAL REGISTER
Mar 18, 2014 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 8, 2014 SUNA
LAW OFFICE REGISTRATION REVIEW COMPLETED
Feb 7, 2014 REGV
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jan 27, 2014 CNPR
TEAS/EMAIL CORRESPONDENCE ENTERED
Jan 22, 2014 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan 22, 2014 CRFA
TEAS REQUEST FOR RECONSIDERATION RECEIVED
Jan 22, 2014 ERFR
NOTIFICATION OF FINAL REFUSAL EMAILED
Jul 23, 2013 GNFN
FINAL REFUSAL E-MAILED
Jul 23, 2013 GNFR
SU - FINAL REFUSAL - WRITTEN
Jul 23, 2013 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
Jun 20, 2013 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 20, 2013 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun 12, 2013 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Dec 14, 2012 GNRN
NON-FINAL ACTION E-MAILED
Dec 14, 2012 GNRT
SU - NON-FINAL ACTION - WRITTEN
Dec 14, 2012 CNRT
NOTICE OF PSEUDO MARK MAILED
Nov 16, 2012 MPMK
STATEMENT OF USE PROCESSING COMPLETE
Nov 15, 2012 SUPC
DIVISIONAL PROCESSING COMPLETE
Nov 15, 2012 DPCC
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Nov 14, 2012 TROA
ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST
Oct 24, 2012 INCD
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Oct 23, 2012 AITU
USE AMENDMENT FILED
Oct 22, 2012 IUAF
DIVISIONAL REQUEST RECEIVED
Oct 22, 2012 DRRR
TEAS REQUEST TO DIVIDE RECEIVED
Oct 22, 2012 ERTD
TEAS STATEMENT OF USE RECEIVED
Oct 22, 2012 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sep 18, 2012 NOAM
EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Aug 3, 2012 ETOP
EXTENSION OF TIME TO OPPOSE RECEIVED
Apr 19, 2012 ETOF
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 20, 2012 NPUB
PUBLISHED FOR OPPOSITION
Mar 20, 2012 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Feb 29, 2012 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Feb 10, 2012 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 9, 2012 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 9, 2012 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 9, 2012 CRFA
ASSIGNED TO LIE
Feb 3, 2012 ALIE
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jan 21, 2012 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jan 6, 2012 GNRN
NON-FINAL ACTION E-MAILED
Jan 6, 2012 GNRT
NON-FINAL ACTION WRITTEN
Jan 6, 2012 CNRT
ASSIGNED TO EXAMINER
Jan 6, 2012 DOCK
NOTICE OF PSEUDO MARK MAILED
Sep 24, 2011 MPMK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 23, 2011 NWOS

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