TrademarkDir
THE 5 CHOICES
LIVE

Serial Number

85352549

Owner

FRANKLIN COVEY CO.

Attorney

Hope Hamilton

First Use Date

Sep 12, 2011

Filing Date

Jun 22, 2011

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THE 5 CHOICES Trademark

Serial Number: 85352549 • Registration: 4195739

THE 5 CHOICES is a trademark filed by FRANKLIN COVEY CO. on June 22, 2011. The trademark is classified under Class 9 (Computers & Electronics), Class 41 (Education & Entertainment), Class 16 (Paper Goods). The application is currently registered and active.

Owner Contact Info

FRANKLIN COVEY CO. (483 trademarks)

SALT LAKE CITY, UT 84119

Entity Type: 03

Trademark Details

Filing Date

June 22, 2011

Registration Date

August 21, 2012

First Use Anywhere

September 12, 2011

First Use in Commerce

September 12, 2011

Published for Opposition

September 27, 2011

Goods & Services

Educational services, namely, seminars, workshops, lectures, and classes all in the field of professional and personal productivity, leadership, management, education, professional and personal assessment, measurement and organization through time management and communication

Pre-recorded electronic and digital media featuring training programs in the field of professional and personal productivity, leadership, management, professional and personal assessment, measurement and organization through time management and communication

Publications, namely, reference manuals, guidebooks, flash cards, brochures and pamphlets all in the field of professional and personal productivity, leadership, management, professional and personal assessment, measurement and organization through time management and communication

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 16, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 16, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 16, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 16, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 16, 2025 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 20, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 20, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 20, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 20, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 20, 2023 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 18, 2023 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jan 18, 2023 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 18, 2023 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 18, 2023 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 12, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 12, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 12, 2023 REAP
TEAS SECTION 8 & 9 RECEIVED
Jul 1, 2022 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 25, 2022 TCCA
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Apr 25, 2022 EWOR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 25, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 25, 2022 REAP
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 21, 2021 REM2
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 17, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 17, 2020 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 30, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 30, 2018 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Mar 23, 2018 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 23, 2018 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 23, 2018 APRE
TEAS SECTION 8 & 15 RECEIVED
Mar 12, 2018 E815
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 12, 2018 TCCA
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 21, 2017 REM1
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 8, 2016 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 21, 2014 TCCA
REGISTERED-PRINCIPAL REGISTER
Aug 21, 2012 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jul 17, 2012 SUNA
LAW OFFICE REGISTRATION REVIEW COMPLETED
Jul 14, 2012 REGV
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 12, 2012 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jun 15, 2012 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jun 13, 2012 AITU
USE AMENDMENT FILED
May 18, 2012 IUAF
TEAS STATEMENT OF USE RECEIVED
May 18, 2012 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Nov 22, 2011 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 27, 2011 NPUB
PUBLISHED FOR OPPOSITION
Sep 27, 2011 PUBO
LAW OFFICE PUBLICATION REVIEW COMPLETED
Aug 25, 2011 PREV
ASSIGNED TO LIE
Aug 25, 2011 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 10, 2011 CNSA
EXAMINER'S AMENDMENT ENTERED
Aug 10, 2011 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Aug 10, 2011 GNEN
EXAMINERS AMENDMENT E-MAILED
Aug 10, 2011 GNEA
EXAMINERS AMENDMENT -WRITTEN
Aug 10, 2011 CNEA
PREVIOUS ALLOWANCE COUNT WITHDRAWN
Aug 10, 2011 ZZZX
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 9, 2011 CNSA
EXAMINER'S AMENDMENT ENTERED
Aug 9, 2011 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Aug 9, 2011 GNEN
EXAMINERS AMENDMENT E-MAILED
Aug 9, 2011 GNEA
EXAMINERS AMENDMENT -WRITTEN
Aug 9, 2011 CNEA
ASSIGNED TO EXAMINER
Aug 3, 2011 DOCK
NOTICE OF PSEUDO MARK MAILED
Jun 29, 2011 MPMK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 28, 2011 NWOS
NEW APPLICATION ENTERED
Jun 25, 2011 NWAP

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