Serial Number
97819507
Owner
The 1890 Initiative, LLCAttorney
Andrew J. HuberFirst Use Date
Oct 5, 2022
Filing Date
Mar 2, 2023
THE 1890 INITIATIVE Trademark
Serial Number: 97819507 • Registration: 7980171
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Andrew J. Huber SMITH PAULEY, LLP
3555 FARNAM STREET, SUITE 1000
OMAHA, NE 68131
United States
Trademark Details
Filing Date
March 2, 2023
Registration Date
October 14, 2025
First Use Anywhere
October 5, 2022
First Use in Commerce
October 5, 2022
Published for Opposition
August 26, 2025
Goods & Services
Advertising, promotion, and marketing services in the nature of promoting student athletes for the purposes of generating name, image and likeness ("NIL") opportunities; Advertising, promotion, and marketing services in the nature of generating name, image and likeness ("NIL") opportunities for student athletes, while ensuring compliance with applicable collegiate and university guidelines; Commercial administration of the licensing of name, image and likeness ("NIL") of others; Negotiation of business contracts for others; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to sporting events, personal appearances, photo opportunities in connection with name, image and likeness ("NIL") of student athletes; Promotional management for sports personalities
