THAT'S SMART!
LIVE

Serial Number

88748022

Owner

HY-VEE, INC.

Attorney

Joshua J. Conley

First Use Date

Sep 10, 2019

Filing Date

Jan 6, 2020

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THAT'S SMART! Trademark

Serial Number: 88748022 • Registration: 6225533

THAT'S SMART! is a trademark filed by HY-VEE, INC. on January 6, 2020. The trademark is classified under Class 16 (Paper Goods), Class 29 (Meats & Processed Foods), Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

HY-VEE, INC. (469 trademarks)

5820 WESTOWN PARKWAY
WEST DES MOINES, IA 50266

Entity Type: 03

Trademark Details

Filing Date

January 6, 2020

Registration Date

December 22, 2020

First Use Anywhere

September 10, 2019

First Use in Commerce

September 10, 2019

Published for Opposition

October 6, 2020

Goods & Services

Facial tissue

Beef and beef grinds; Pork, namely, bacon, sausage; Cottage cheese

Dessert toppings, namely, chocolate syrup; Ice-tea; Tea-based iced beverages

Filing History

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Dec 22, 2025 REM1
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Mar 21, 2024 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 21, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 21, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 21, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 21, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 21, 2024 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 20, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 20, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 20, 2021 REAP
REGISTERED-PRINCIPAL REGISTER
Dec 22, 2020 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct 6, 2020 NPUB
PUBLISHED FOR OPPOSITION
Oct 6, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep 16, 2020 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 28, 2020 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Aug 7, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Aug 7, 2020 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Aug 7, 2020 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Feb 18, 2020 GNRN
NON-FINAL ACTION E-MAILED
Feb 18, 2020 GNRT
NON-FINAL ACTION WRITTEN
Feb 18, 2020 CNRT
ASSIGNED TO EXAMINER
Feb 11, 2020 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 9, 2020 NWOS
NEW APPLICATION ENTERED
Jan 9, 2020 NWAP