THAT'S SMART!
LIVE

Serial Number

88569572

Owner

HY-VEE, INC.

Attorney

Joshua J. Conley

First Use Date

Jan 31, 2019

Filing Date

Aug 7, 2019

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THAT'S SMART! Trademark

Serial Number: 88569572 • Registration: 6128206

THAT'S SMART! is a trademark filed by HY-VEE, INC. on August 7, 2019. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 4 (Lubricants & Fuels), Class 16 (Paper Goods), Class 21 (Housewares), Class 29 (Meats & Processed Foods), Class 30 (Staple Foods), Class 31 (Natural Agricultural Products), Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

HY-VEE, INC. (469 trademarks)

5820 WESTOWN PARKWAY
WEST DES MOINES, IA 50266

Entity Type: 03

Trademark Details

Filing Date

August 7, 2019

Registration Date

August 18, 2020

First Use Anywhere

January 31, 2019

First Use in Commerce

January 31, 2019

Published for Opposition

June 2, 2020

Goods & Services

Sugar substitutes, Processed cereals, Cookies, Ground caffeinated coffee, Ground decaffeinated coffee, Instant coffee, Frozen pizza, Bread rolls, Frozen bread, Sherbet, Frozen confections, Salsa, Snack mix consisting primarily of crackers, pretzels and/or popped popcorn, Cheese flavored snacks, namely, puffed cheese balls, Stuffing mixes containing bread, Frozen waffles, Steak sauce, Barbecue sauce, Worcestershire sauce, Honey, Rice, Tea, Mixes for making tea, Tea bags and loose tea, Marshmallows, Macaroni and cheese, Biscuits and biscuit mixes, Dry seasoning mixes for soups, Corn syrup, Pancake syrup, Instant oatmeal, Packaged meal kits consisting primarily of pasta or rice, Mustard, Molasses, Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods, Uncooked pasta noodles, Vinegar, Crackers, namely, saltine, graham and oyster, Cocoa mixes, Pasta sauce, Tomato sauce, Pasta ravioli with beef, pasta rings, spaghetti with meat, Cheese flavored snacks, namely, puffed cheese balls, Pickle relish

Butter and butter substitutes, Peanut butter, Lowfat milk, Chocolate milk, Evaporated milk, Sweetened condensed milk, Powdered milk, Sour cream, Eggs, Cheese substitutes, Cream cheese, Grated cheese containing herbs, Cheeses, Canned foods, namely, chicken, chili with beans, meat based spread, sausage meat, corned beef, dried pinto beans, canned pork and beans, canned beans and franks, canned kidney beans, canned green beans, sauerkraut, refried beans; Processed frozen potatoes, Processed frozen hash brown potatoes, Processed instant potatoes, Pickles, Processed stuffed olives, Preserved ripe olives, Pork rinds; Processed meats, namely, ham, turkey, chicken, beef, and pork, Canned and frozen fish and seafood, Canned and frozen vegetables and fruit, Frozen whipped topping, Margarine, Maraschino cherries, Broth concentrates, Fruit-based filling for cakes and pies, Jellies and jams, Shortening, Animal fat-based snack foods, Processed fruits in unitary packages, Frozen chicken, namely, breaded chicken nuggets, chicken strips, chicken breasts, unbreaded and skinless chicken breasts, breaded popcorn chicken, Coffee creamer

Plastic trash bags, Plastic sandwich bags, Plastic freezer bags, Trash bags, Paper coffee filters, Disposable paper table cloths

Charcoal briquettes, Lighter fluid for charcoal

Dish detergents, Laundry bleach, Fabric softener sheets for laundry use, Cotton swabs for cosmetic purposes, Cotton balls for cosmetic purposes, Baby wipes impregnated with cleaning preparations

Paper and plastic cups, Plastic and foam plates, Tooth brushes

Bottled water

Bird seed

Filing History

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 18, 2025 REM1
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Mar 21, 2024 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 21, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 21, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 21, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 21, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 21, 2024 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 20, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 20, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 20, 2021 REAP
REGISTERED-PRINCIPAL REGISTER
Aug 18, 2020 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 2, 2020 NPUB
PUBLISHED FOR OPPOSITION
Jun 2, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 13, 2020 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 24, 2020 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Apr 9, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 9, 2020 CRFA
ASSIGNED TO LIE
Apr 7, 2020 ALIE
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Mar 30, 2020 ERSI
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Jan 7, 2020 GNS3
LETTER OF SUSPENSION E-MAILED
Jan 7, 2020 GNSL
SUSPENSION LETTER WRITTEN
Jan 7, 2020 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Dec 12, 2019 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Dec 12, 2019 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec 12, 2019 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Nov 6, 2019 GNRN
NON-FINAL ACTION E-MAILED
Nov 6, 2019 GNRT
NON-FINAL ACTION WRITTEN
Nov 6, 2019 CNRT
ASSIGNED TO EXAMINER
Nov 6, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 23, 2019 NWOS
NEW APPLICATION ENTERED
Aug 10, 2019 NWAP