THAT'S SMART!
LIVE

Serial Number

86723441

Owner

Hy-Vee, Inc.

Attorney

Joshua J. Conley

First Use Date

Apr 10, 2016

Filing Date

Aug 13, 2015

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THAT'S SMART! Trademark

Serial Number: 86723441 • Registration: 5023976

THAT'S SMART! is a trademark filed by Hy-Vee, Inc. on August 13, 2015. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 6 (Metal Goods), Class 16 (Paper Goods), Class 21 (Housewares), Class 29 (Meats & Processed Foods), Class 30 (Staple Foods), Class 31 (Natural Agricultural Products), Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

Hy-Vee, Inc.

5820 Westown Parkway
West Des Moines, IA 50266

Entity Type: 03

Trademark Details

Filing Date

August 13, 2015

Registration Date

August 16, 2016

First Use Anywhere

April 10, 2016

First Use in Commerce

April 10, 2016

Published for Opposition

October 13, 2015

Goods & Services

Paper plates

Laundry detergents and fabric softeners for laundry

Canned foods, namely, canned and frozen vegetables, canned and frozen fruits, canned mushrooms, canned baked beans, canned tuna, canned tomatoes, canned olives, canned soups and soup concentrates, canned sauces, canola cooking oil, vegetable cooking oil and vegetable cooking oil spray, peanut butter, cows' milk, cottage cheese, packaged grated cheese and cheese slices, jellies, pickles; food package combinations consisting primarily of cheese and/or processed fruit

Paper towels, paper napkins, toilet tissue

Cat food, dog food, cat litter

Ketchup, mayonnaise, chocolate sauce, [ chocolate chips and ] chocolate drink mix, cake frostings, [ gravy, ] salad dressings, black tea bags, [ toaster pastries; ] spices, namely, black pepper, chopped onion, onion powder, garlic powder, garlic salt, seasoned salt parsley flakes, chili powder, cinnamon powder, Italian seasoning; vanilla extract for use as a food flavoring, ice cream, bread and buns, quick cooking oats, brown sugar, powdered sugar and granulated sugar, all-purpose flour, pancake and waffles mixes, muffin mixes, taco shells; food package combinations consisting primarily of crackers, cookies and/or pie crusts, meals consisting primarily of pasta or rice, noodles and sauce mixes combined for unitary packages

Aluminum foil

Fruit juices and concentrated fruit juices

Filing History

TEAS SECTION 8 & 9 RECEIVED
Jun 23, 2026 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 16, 2025 REM2
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Mar 21, 2024 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 21, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 21, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 21, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 21, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 21, 2024 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Dec 13, 2021 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec 13, 2021 C15A
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Dec 7, 2021 EROP
OFFICE ACTION ISSUED POU2
Oct 22, 2021 PUM2
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Oct 18, 2021 EROP
OFFICE ACTION ISSUED POU1
Sep 1, 2021 PUM1
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 1, 2021 APRE
TEAS SECTION 8 & 15 RECEIVED
Aug 18, 2021 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 16, 2021 REM1
REGISTERED-PRINCIPAL REGISTER
Aug 16, 2016 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jul 12, 2016 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 11, 2016 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jul 1, 2016 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jun 25, 2016 AITU
USE AMENDMENT FILED
Jun 1, 2016 IUAF
TEAS STATEMENT OF USE RECEIVED
Jun 1, 2016 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Dec 8, 2015 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct 13, 2015 NPUB
PUBLISHED FOR OPPOSITION
Oct 13, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep 23, 2015 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 2, 2015 CNSA
ASSIGNED TO EXAMINER
Sep 1, 2015 DOCK
NOTICE OF PSEUDO MARK E-MAILED
Aug 19, 2015 MPMK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 18, 2015 NWOS
NEW APPLICATION ENTERED
Aug 17, 2015 NWAP