TrademarkDir
THAT NEW CAR SMELL
LIVE

Serial Number

78727988

Owner

PENNZOIL-QUAKER STATE COMPANY

Attorney

Jennifer Debrow

First Use Date

Jul 1, 1979

Filing Date

Oct 6, 2005

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THAT NEW CAR SMELL Trademark

Serial Number: 78727988 • Registration: 3192271

THAT NEW CAR SMELL is a trademark filed by PENNZOIL-QUAKER STATE COMPANY on October 6, 2005. The trademark is classified under Class 5 (Pharmaceuticals). The application is currently registered and active.

Owner Contact Info

PENNZOIL-QUAKER STATE COMPANY (346 trademarks)

700 MILAM
HOUSTON, TX 77002

Entity Type: 03

NITEO PRODUCTS, LLC (97 trademarks)

300 CRESCENT COURT
DALLAS, TX 75201

Entity Type: 16

Auto Expressions, LLC (45 trademarks)

505 East Euclid Avenue
Compton, CA 90224

Entity Type: 16

Trademark Details

Filing Date

October 6, 2005

Registration Date

January 2, 2007

First Use Anywhere

July 1, 1979

First Use in Commerce

July 1, 1979

Published for Opposition

July 4, 2006

Goods & Services

Auto Air Fresheners

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 2, 2026 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 24, 2023 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 24, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 24, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 24, 2023 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 24, 2023 COAR
REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Jul 23, 2020 CORV
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 5, 2020 CRFA
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 4, 2018 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 13, 2018 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 17, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 17, 2018 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 7, 2016 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
May 7, 2016 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 7, 2016 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 7, 2016 APRE
TEAS SECTION 8 & 9 RECEIVED
Feb 26, 2016 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 2, 2016 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Mar 13, 2012 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 13, 2012 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 13, 2012 APRE
TEAS SECTION 8 & 15 RECEIVED
Jan 25, 2012 E815
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 19, 2010 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 19, 2010 REAP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Nov 3, 2010 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Oct 6, 2010 ASCK
REGISTERED-PRINCIPAL REGISTER
Jan 2, 2007 R.PR
EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Nov 17, 2006 ETOP
EXTENSION OF TIME TO OPPOSE RECEIVED
Aug 1, 2006 ETOF
PUBLISHED FOR OPPOSITION
Jul 4, 2006 PUBO
NOTICE OF PUBLICATION
Jun 14, 2006 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
May 10, 2006 PREV
ASSIGNED TO LIE
May 10, 2006 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 15, 2006 CNSA
ASSIGNED TO EXAMINER
Apr 10, 2006 DOCK
NEW APPLICATION ENTERED
Oct 11, 2005 NWAP

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