TASTE WHAT MATTERS
LIVE

Serial Number

99637724

Owner

Sierra Nevada Brewing Co.

Attorney

AARON JOSEPH STEWART

First Use Date

May 29, 2025

Filing Date

Feb 6, 2026

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TASTE WHAT MATTERS Trademark

Serial Number: 99637724 • Registration: 8274076

TASTE WHAT MATTERS is a trademark filed by Sierra Nevada Brewing Co. on February 6, 2026. The trademark is classified under Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

Sierra Nevada Brewing Co. (8 trademarks)

Chico, CA 95928

Entity Type: 03

Trademark Details

Filing Date

February 6, 2026

Registration Date

May 26, 2026

First Use Anywhere

May 29, 2025

First Use in Commerce

May 29, 2025

Published for Opposition

April 7, 2026

Goods & Services

Beer

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Jun 15, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
May 26, 2026 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Apr 7, 2026 NPUB
PUBLISHED FOR OPPOSITION
Apr 7, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Apr 1, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 10, 2026 CNSA
ASSIGNED TO EXAMINER
Mar 8, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
Feb 6, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 6, 2026 NWOS
NEW APPLICATION ENTERED
Feb 6, 2026 NWAP