TrademarkDir
TAKE THE DIVE AND CHOOSE FINS FIRST
LIVE

Serial Number

90283305

Owner

PSP Franchising, LLC

Attorney

Julie E. Reitz

Filing Date

Oct 28, 2020

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TAKE THE DIVE AND CHOOSE FINS FIRST Trademark

Serial Number: 90283305 • Registration: 7588680

TAKE THE DIVE AND CHOOSE FINS FIRST is a trademark filed by PSP Franchising, LLC on October 28, 2020. The trademark is classified under Class 7 (Machinery), Class 11 (Environmental Control), Class 21 (Housewares). The application is currently registered and active.

Owner Contact Info

PSP Franchising, LLC

17197 N. Laurel Park Drive, Suite 402
Livonia, MI 48152

Entity Type: 16

PET SUPPLIES “PLUS”, LLC

17410 COLLEGE PARKWAY
LIVONIA, MI 48152-2369

Entity Type: 16

PSP FRANCHISE OPERATIONS SPV, LLC

17410 COLLEGE PARKWAY
LIVONIA, MI 48152-2369

Entity Type: 16

PSP SUB ISSUER LLC

17410 COLLEGE PARKWAY
LIVONIA, MI 48152-2369

Entity Type: 16

PSP HOLDCO GUARANTOR LLC

17410 COLLEGE PARKWAY
LIVONIA, MI 48152-2369

Entity Type: 16

PSP MASTER ISSUER LLC

17410 COLLEGE PARKWAY
LIVONIA, MI 48152-2369

Entity Type: 16

Trademark Details

Filing Date

October 28, 2020

Registration Date

December 3, 2024

Published for Opposition

May 11, 2021

Goods & Services

Aquarium fish nets; Aquarium ornaments; Aquariums; Artificial aquarium landscapes

Air stones for aquariums; Aquarium pumps

Aquarium filters; Aquarium filtration apparatus; Aquarium heaters; Water filtering units for aquariums

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Apr 10, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 19, 2026 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 18, 2026 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 18, 2026 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 18, 2026 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 16, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 13, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 12, 2026 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 11, 2026 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 11, 2026 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 5, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Feb 25, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Feb 25, 2026 ASCK
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Dec 3, 2024 NRCC
REGISTERED-PRINCIPAL REGISTER
Dec 3, 2024 R.PR
ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Feb 16, 2024 ERRR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 10, 2024 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 9, 2024 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jan 23, 2024 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jan 23, 2024 AITU
USE AMENDMENT FILED
Jan 4, 2024 IUAF
TEAS STATEMENT OF USE RECEIVED
Jan 4, 2024 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun 29, 2023 EXRA
SOU EXTENSION 4 GRANTED
Jun 27, 2023 EX4G
SOU EXTENSION 4 FILED
Jun 27, 2023 EXT4
SOU TEAS EXTENSION RECEIVED
Jun 27, 2023 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 7, 2022 EXRA
SOU EXTENSION 3 GRANTED
Dec 5, 2022 EX3G
SOU EXTENSION 3 FILED
Dec 5, 2022 EXT3
SOU TEAS EXTENSION RECEIVED
Dec 5, 2022 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun 7, 2022 EXRA
SOU EXTENSION 2 GRANTED
Jun 3, 2022 EX2G
SOU EXTENSION 2 FILED
Jun 3, 2022 EXT2
SOU TEAS EXTENSION RECEIVED
Jun 3, 2022 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 11, 2021 EXRA
SOU EXTENSION 1 GRANTED
Dec 9, 2021 EX1G
SOU EXTENSION 1 FILED
Dec 9, 2021 EXT1
SOU TEAS EXTENSION RECEIVED
Dec 9, 2021 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 6, 2021 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 11, 2021 NPUB
PUBLISHED FOR OPPOSITION
May 11, 2021 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Apr 21, 2021 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 3, 2021 CNSA
ASSIGNED TO EXAMINER
Mar 27, 2021 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 18, 2020 NWOS
NEW APPLICATION ENTERED
Nov 1, 2020 NWAP

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