TrademarkDir
SWOON
LIVE

Serial Number

85240316

Owner

Hatch Beauty, LLC

Attorney

Matthew J. Smith

First Use Date

Jul 18, 2014

Filing Date

Feb 11, 2011

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SWOON Trademark

Serial Number: 85240316 • Registration: 4617818

SWOON is a trademark filed by Hatch Beauty, LLC on February 11, 2011. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

Hatch Beauty, LLC (13 trademarks)

1715 18th Street
Santa Monica, CA 90404

Entity Type: 16

HATCHBEAUTY AGENCY, LLC (249 trademarks)

10951 PICO BLVD, SUITE 300
LOS ANGELES, CA 90064

Entity Type: 16

THE CENTER BRANDS LLC (85 trademarks)

410 S. Rampart Blvd., Suite 390
Las Vegas, NV 89145

Entity Type: 16

Trademark Details

Filing Date

February 11, 2011

Registration Date

October 7, 2014

First Use Anywhere

July 18, 2014

First Use in Commerce

July 18, 2014

Published for Opposition

June 21, 2011

Goods & Services

Aromatic body care products, namely, body lotion, [ cuticle cream, ]shampoo, conditioner, [ non-medicated lip balm, and non-medicated foot cream; ]Body and beauty care cosmetics; Cosmetic preparations for body care; Cosmetic preparations for skin care; Cosmetic preparations for skin renewal; Fragranced face care preparations, namely, facial moisturizers; Fragranced skin care preparations, namely, skin moisturizers

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Feb 7, 2025 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 7, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 7, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 7, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 7, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 7, 2025 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jul 12, 2024 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 12, 2024 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 12, 2024 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 12, 2024 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 15, 2024 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Oct 7, 2023 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 14, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 14, 2020 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Oct 14, 2020 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 14, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 14, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 14, 2020 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sep 22, 2020 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sep 22, 2020 C15A
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Sep 15, 2020 EROP
POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Aug 7, 2020 PR23
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Aug 4, 2020 EROP
POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Jul 20, 2020 PR23
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 20, 2020 APRE
TEAS SECTION 8 & 15 RECEIVED
Jul 13, 2020 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Oct 7, 2019 REM1
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 29, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 29, 2019 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 5, 2019 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 31, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 31, 2019 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 8, 2017 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 8, 2017 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 7, 2017 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 7, 2017 REAP
TTAB RELEASE CASE TO TRADEMARKS
Jul 24, 2015 TMBN
CANCELLATION TERMINATED NO. 999999
Jul 24, 2015 CANT
CANCELLATION DENIED NO. 999999
Jul 24, 2015 CAND
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 13, 2015 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 13, 2015 REAP
CANCELLATION INSTITUTED NO. 999999
Nov 19, 2014 PETC
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 9, 2014 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 9, 2014 REAP
REGISTERED-PRINCIPAL REGISTER
Oct 7, 2014 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sep 5, 2014 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sep 4, 2014 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Aug 26, 2014 SUPC
USE AMENDMENT FILED
Aug 1, 2014 IUAF
TEAS STATEMENT OF USE RECEIVED
Aug 1, 2014 EISU
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 25, 2014 ASGN
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 12, 2014 EXRA
SOU EXTENSION 5 GRANTED
Mar 11, 2014 EX5G
SOU EXTENSION 5 FILED
Feb 14, 2014 EXT5
SOU TEAS EXTENSION RECEIVED
Feb 14, 2014 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Aug 8, 2013 EXRA
SOU EXTENSION 4 GRANTED
Aug 7, 2013 EX4G
SOU EXTENSION 4 FILED
Jul 24, 2013 EXT4
SOU TEAS EXTENSION RECEIVED
Jul 24, 2013 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Feb 5, 2013 EXRA
SOU EXTENSION 3 GRANTED
Feb 4, 2013 EX3G
SOU EXTENSION 3 FILED
Jan 29, 2013 EXT3
SOU TEAS EXTENSION RECEIVED
Jan 29, 2013 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 13, 2012 EXRA
NOTICE OF REVIVAL - E-MAILED
Sep 12, 2012 NREV
SOU EXTENSION 2 GRANTED
Sep 12, 2012 EX2G
SOU EXTENSION RECEIVED WITH TEAS PETITION
Sep 12, 2012 TPEX
PETITION TO REVIVE-GRANTED
Sep 12, 2012 PETG
TEAS PETITION TO REVIVE RECEIVED
Sep 12, 2012 PROA
SOU EXTENSION 2 FILED
Aug 16, 2012 EXT2
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 8, 2012 EXRA
SOU EXTENSION 1 GRANTED
Mar 7, 2012 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Mar 7, 2012 AITU
SOU EXTENSION 1 FILED
Feb 9, 2012 EXT1
SOU TEAS EXTENSION RECEIVED
Feb 9, 2012 EEXT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 14, 2011 TCCA
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug 16, 2011 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 21, 2011 NPUB
PUBLISHED FOR OPPOSITION
Jun 21, 2011 PUBO
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 20, 2011 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 20, 2011 REAP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 12, 2011 CNSA
ASSIGNED TO EXAMINER
May 12, 2011 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 16, 2011 NWOS
NEW APPLICATION ENTERED
Feb 15, 2011 NWAP

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