TrademarkDir
SWEETHEART
LIVE

Serial Number

72204382

Owner

HOSTESS BRANDS, INC.

Attorney

Christopher D. Erickson

First Use Date

Dec 16, 1936

Filing Date

Oct 20, 1964

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SWEETHEART Trademark

Serial Number: 72204382 • Registration: 0801976

SWEETHEART is a trademark filed by HOSTESS BRANDS, INC. on October 20, 1964. The trademark is classified under Class 1 (Chemicals). The application is currently registered and active.

Owner Contact Info

HOSTESS BRANDS, INC. (280 trademarks)

SUITE 600, 6031 CONNECTION DRIVE
IRVING, TX 75039

Entity Type: 03

INTERSTATE BRANDS CORPORATION (195 trademarks)

KANSAS CITY, MO

Entity Type: 03

INTERSTATE BAKERIES CORPORATION (378 trademarks)

12 EAST ARMOUR BOULEVARD.
KANSAS CITY, MO 64111

Entity Type: 03

MOUNTAIN STATES BAKERIES LLC (6 trademarks)

315 NE 10TH AVENUE
PORTLAND, OR 97232

Entity Type: 16

UNITED STATES BAKERY (131 trademarks)

315 NE 10TH AVENUE
PORTLAND, OR 97232

Entity Type: 03

Trademark Details

Filing Date

October 20, 1964

Registration Date

January 11, 1966

First Use Anywhere

December 16, 1936

First Use in Commerce

January 10, 1939

Goods & Services

BREAD [ , DOUGHNUTS, BUNS, ROLLS ] [ , STUFFING BREAD, AND BAKERY SWEET GOODS-NAMELY, PRUNE FLAVORED RING, DATE JAM FLAVORED RING, APPLE FLAVORED RING, CINNAMON FLAVORED RING, AND SWEET ROLLS ]

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Feb 19, 2026 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Feb 19, 2026 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 19, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 19, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
Nov 18, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 11, 2025 REM2
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 23, 2022 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 30, 2022 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 11, 2016 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Jan 11, 2016 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 11, 2016 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 31, 2015 APRE
TEAS SECTION 8 & 9 RECEIVED
Oct 26, 2015 E89R
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 29, 2013 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 24, 2013 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 16, 2013 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 16, 2013 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 2, 2009 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Nov 25, 2009 ASGN
CASE FILE IN TICRS
Jan 26, 2009 CFIT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 15, 2008 TCCA
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
May 8, 2006 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 8, 2006 89AG
ASSIGNED TO PARALEGAL
May 2, 2006 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Jan 9, 2006 89AF
TEAS SECTION 8 & 9 RECEIVED
Jan 9, 2006 E89R
REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)
Jan 11, 1986 REN1
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Sep 19, 1985 9.AF

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