TrademarkDir
SWEET HEART
LIVE

Serial Number

72030026

Owner

THE DIAL CORPORATION

Attorney

Aya Cieslak-Tochigi

First Use Date

Mar 26, 1957

Filing Date

May 14, 1957

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SWEET HEART Trademark

Serial Number: 72030026 • Registration: 0671952

SWEET HEART is a trademark filed by THE DIAL CORPORATION on May 14, 1957. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

THE DIAL CORPORATION (441 trademarks)

7201 E. HENKEL WAY
SCOTTSDALE, AZ 85255

Entity Type: 03

DIAL CORPORATION, THE (272 trademarks)

GREYHOUND TOWER
PHOENIX, AZ 85077

Entity Type: 03

MANHATTAN SOAP COMPANY, INC. (6 trademarks)

NEW YORK, NY 12452

Entity Type: 03

PURE & NATURAL COMPANY (550 trademarks)

19001 N. Scottsdale Road
Scottsdale, AZ 85255

Entity Type: 03

HENKEL CORPORATION (1,668 trademarks)

MINNEAPOLIS, MN 55435

Entity Type: 03

Trademark Details

Filing Date

May 14, 1957

Registration Date

December 30, 1958

First Use Anywhere

March 26, 1957

First Use in Commerce

March 26, 1957

Goods & Services

SOAP

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 16, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 16, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 16, 2026 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 15, 2019 NA89
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
May 15, 2019 RNL4
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 15, 2019 89AG
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Apr 18, 2019 EROP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 23, 2019 ASGN
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Nov 15, 2018 PR89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 15, 2018 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 7, 2018 TCCA
TEAS SECTION 8 & 9 RECEIVED
Nov 7, 2018 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Dec 30, 2017 REM2
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 27, 2016 ASGN
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Feb 6, 2009 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 6, 2009 89AG
ASSIGNED TO PARALEGAL
Jan 29, 2009 PLGL
TEAS SECTION 8 & 9 RECEIVED
Jan 22, 2009 E89R
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 13, 2009 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 13, 2009 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 13, 2009 TCCA
CASE FILE IN TICRS
Oct 21, 2008 CFIT
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jul 2, 2008 ASGN
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Feb 3, 1999 RNL2
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Nov 6, 1998 9.AF
REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)
Dec 30, 1978 REN1

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