SUPERIOR IS WORTH PLAYING FOR

LIVE

Serial Number

98854350

Owner

Anheuser-Busch, LLC

Attorney

Jolly-Johanna L. Northrop

First Use Date

Aug 20, 2025

Filing Date

Nov 14, 2024

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SUPERIOR IS WORTH PLAYING FOR Trademark

Serial Number: 98854350 • Registration: 8266328

SUPERIOR IS WORTH PLAYING FOR is a trademark filed by Anheuser-Busch, LLC on November 14, 2024. The trademark is classified under Class 32 (Light Beverages). The application is currently registered and active.

Trademark Classes

Class 32 - Light Beverages

Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages

Owner Contact Info

Anheuser-Busch, LLC (6 trademarks)

One Busch Place, 202-7
St. Louis, MO 63118

Entity Type: 16

Legal Representation

Attorney of Record

Jolly-Johanna L. Northrop

1,500 trademarks filed View all →

Correspondence Address

Jolly-Johanna L. Northrop Holland & Hart LLP

P.O. Box 8749

Denver, CO 80201

United States

Trademark Details

Filing Date

November 14, 2024

Registration Date

May 19, 2026

First Use Anywhere

August 20, 2025

First Use in Commerce

August 25, 2025

Published for Opposition

February 18, 2025

Goods & Services

Beer

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 19, 2026 NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 19, 2026 NRCC

REGISTERED-PRINCIPAL REGISTER

May 19, 2026 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Apr 24, 2026 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Apr 24, 2026 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Mar 26, 2026 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 24, 2026 AITU

USE AMENDMENT FILED

Sep 22, 2025 IUAF

TEAS STATEMENT OF USE RECEIVED

Sep 22, 2025 EISU

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Apr 15, 2025 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 18, 2025 NPUB

PUBLISHED FOR OPPOSITION

Feb 18, 2025 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 12, 2025 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 27, 2025 CNSA

ASSIGNED TO EXAMINER

Jan 17, 2025 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 14, 2024 NWOS

NEW APPLICATION ENTERED

Nov 14, 2024 NWAP

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