TrademarkDir
STAYS LOOKING NEW LONGER
LIVE

Serial Number

78836405

Owner

Behr Process Corporation

Attorney

Kirk W. Rudolph

First Use Date

Jun 1, 2006

Filing Date

Mar 14, 2006

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STAYS LOOKING NEW LONGER Trademark

Serial Number: 78836405 • Registration: 3652698

STAYS LOOKING NEW LONGER is a trademark filed by Behr Process Corporation on March 14, 2006. The trademark is classified under Class 2 (Paints). The application is currently registered and active.

Owner Contact Info

Behr Process Corporation

1801 East St. Andrew Place
Santa Ana, CA 92705

Entity Type: 03

BEHR PROCESS LLC (105 trademarks)

1801 E. ST. ANDREW PLACE
SANTA ANA, CA 92705-5044

Entity Type: 16

Trademark Details

Filing Date

March 14, 2006

Registration Date

July 7, 2009

First Use Anywhere

June 1, 2006

First Use in Commerce

June 1, 2006

Published for Opposition

October 24, 2006

Goods & Services

PAINTS, NAMELY, EXTERIOR AND INTERIOR PAINTS

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Apr 14, 2026 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 14, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 14, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 14, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 14, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 14, 2026 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 20, 2024 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jul 29, 2019 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 29, 2019 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 29, 2019 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 29, 2019 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 26, 2019 TCCA
TEAS SECTION 8 & 9 RECEIVED
Jun 26, 2019 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 7, 2018 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 28, 2017 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 30, 2017 TCCA
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Jul 29, 2015 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jul 29, 2015 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 29, 2015 APRE
TEAS SECTION 8 & 15 RECEIVED
Jul 6, 2015 E815
REGISTERED-PRINCIPAL REGISTER
Jul 7, 2009 R.PR
LAW OFFICE REGISTRATION REVIEW COMPLETED
Jun 2, 2009 REGV
ASSIGNED TO LIE
Jun 1, 2009 ALIE
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jun 1, 2009 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Apr 24, 2009 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Apr 24, 2009 AITU
TEAS STATEMENT OF USE RECEIVED
Apr 13, 2009 EISU
USE AMENDMENT FILED
Apr 10, 2009 IUAF
SOU EXTENSION 4 GRANTED
Jan 8, 2009 EX4G
SOU EXTENSION 4 FILED
Jan 8, 2009 EXT4
SOU TEAS EXTENSION RECEIVED
Jan 8, 2009 EEXT
SOU EXTENSION 3 GRANTED
Jul 9, 2008 EX3G
SOU EXTENSION 3 FILED
Jul 9, 2008 EXT3
SOU TEAS EXTENSION RECEIVED
Jul 9, 2008 EEXT
SOU EXTENSION 2 GRANTED
Jan 11, 2008 EX2G
SOU EXTENSION 2 FILED
Jan 11, 2008 EXT2
SOU TEAS EXTENSION RECEIVED
Jan 11, 2008 EEXT
SOU EXTENSION 1 GRANTED
Jul 3, 2007 EX1G
SOU EXTENSION 1 FILED
Jul 3, 2007 EXT1
SOU TEAS EXTENSION RECEIVED
Jul 3, 2007 EEXT
NOA MAILED - SOU REQUIRED FROM APPLICANT
Jan 16, 2007 NOAM
PUBLISHED FOR OPPOSITION
Oct 24, 2006 PUBO
NOTICE OF PUBLICATION
Oct 4, 2006 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
Sep 12, 2006 PREV
ASSIGNED TO LIE
Sep 8, 2006 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 6, 2006 CNSA
ASSIGNED TO EXAMINER
Aug 30, 2006 DOCK
NEW APPLICATION ENTERED
Mar 17, 2006 NWAP

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