TrademarkDir
STAY CONFIDENT
LIVE

Serial Number

88914651

Owner

ESH Strategies Branding LLC

Attorney

Susan A. Smith

First Use Date

May 15, 2020

Filing Date

May 13, 2020

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STAY CONFIDENT Trademark

Serial Number: 88914651 • Registration: 6210779

STAY CONFIDENT is a trademark filed by ESH Strategies Branding LLC on May 13, 2020. The trademark is classified under Class 43 (Hotels & Restaurants). The application is currently registered and active.

Owner Contact Info

ESH Strategies Branding LLC (5 trademarks)

Charlotte, NC 28277

Entity Type: 16

Trademark Details

Filing Date

May 13, 2020

Registration Date

December 1, 2020

First Use Anywhere

May 15, 2020

First Use in Commerce

May 15, 2020

Published for Opposition

September 15, 2020

Goods & Services

Hotel services; Providing temporary housing accommodations

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
May 14, 2026 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
May 14, 2026 C15A
POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
May 14, 2026 PRAN
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 23, 2026 APRE
TEAS SECTION 8 & 15 RECEIVED
Dec 23, 2025 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Dec 1, 2025 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Nov 11, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 11, 2021 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Nov 11, 2021 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 11, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 11, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Nov 11, 2021 COAR
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 12, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 12, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 12, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 12, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 12, 2021 COAR
REGISTERED-PRINCIPAL REGISTER
Dec 1, 2020 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 15, 2020 NPUB
PUBLISHED FOR OPPOSITION
Sep 15, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 26, 2020 NONP
NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED
Aug 12, 2020 AAUA
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 11, 2020 CNSA
USE AMENDMENT ACCEPTED
Aug 11, 2020 IUAA
ASSIGNED TO EXAMINER
Aug 11, 2020 DOCK
AMENDMENT TO USE PROCESSING COMPLETE
Jul 16, 2020 AUPC
USE AMENDMENT FILED
Jul 16, 2020 IUAF
TEAS AMENDMENT OF USE RECEIVED
Jul 15, 2020 EAAU
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
May 27, 2020 NWOS
NEW APPLICATION ENTERED
May 16, 2020 NWAP

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