START TO FINISH CARD Trademark

Magnetically encoded credit cards, namely, private label credit cards, general purpose credit cards, and cards that serve as both private label credit cards and general purpose credit cards; Downloadable computer software, namely, a plug-in for mobile applications that provides access to credit services

Financial services, namely, processing of credit card payments and issuing credit cards, in the nature of private label credit cards and credit cards that serve as both private label credit cards and general purpose credit cards; Electronic credit card transaction processing services; Point of sale and point of transaction services, namely, credit application processing in the nature of evaluating credit worthiness of companies and private individuals and issuing credit cards, payment transaction processing services and credit card authorization services; Facilitating credit services through electronic means and mobile devices, namely, processing of credit card applications in the nature of evaluating credit worthiness of companies and private individuals, credit card authorization services, credit card payment processing services and financial account management services; Promotional financing services for purchases through the use of private label, multi- purpose and general purpose credit cards; Providing services for processing credit card transactions for merchants, namely, processing of credit card applications in the nature of evaluating credit worthiness of companies and private individuals, credit card authorization services, credit card payment processing services and financial account management services

Administration of customer loyalty programs in the nature of credit card and multi-tender loyalty programs, namely, programs that allow businesses to offer payments and rewards to customers; business administration of customer loyalty programs, namely, billing