TrademarkDir
STAR OF THE DESERT ARENA
LIVE

Serial Number

74613223

Owner

AFFINITY INTERACTIVE

Attorney

Deborah K. Squiers, Esq.

First Use Date

Jan 14, 1995

Filing Date

Dec 19, 1994

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STAR OF THE DESERT ARENA Trademark

Serial Number: 74613223 • Registration: 2012596

STAR OF THE DESERT ARENA is a trademark filed by AFFINITY INTERACTIVE on December 19, 1994. The trademark is classified under Class 41 (Education & Entertainment). The application is currently registered and active.

Owner Contact Info

AFFINITY INTERACTIVE (103 trademarks)

3755 Breakthrough Way
Las Vegas, NV 89135

Entity Type: 03

PRIMADONNA RESORTS, INC.

I-15 South CA/NV Border
Jean, NV 89019

Entity Type: 03

AFFINITY GAMING, LLC (53 trademarks)

3440 W. RUSSELL ROAD
LAS VEGAS, NV 89118

Entity Type: 16

PRIMADONA COMPANY, LLC, THE

31900 LAS VEGAS BLVD. SOUTH
PRIMM, NV 89019

Entity Type: 16

HERBST GAMING, INC. (40 trademarks)

5195 LAS VEGAS BLVD. SOUTH
LAS VEGAS, NV 89119

Entity Type: 03

AFFINITY GAMING (81 trademarks)

SUITE 300
LAS VEGAS, NV 89135

Entity Type: 03

HERBST GAMING, LLC (33 trademarks)

3440 W. RUSSELL ROAD
LAS VEGAS, NV 89118

Entity Type: 16

Trademark Details

Filing Date

December 19, 1994

Registration Date

October 29, 1996

First Use Anywhere

January 14, 1995

First Use in Commerce

January 14, 1995

Published for Opposition

October 24, 1995

Goods & Services

organizing and conducting sporting events, concerts, dances, theatrical productions, symphonic performances and athletic activities

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Feb 13, 2026 ASCK
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Oct 29, 2025 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 16, 2024 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 15, 2024 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 28, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 28, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 28, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 28, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 28, 2024 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 8, 2023 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jan 27, 2021 ASCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 4, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 4, 2018 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 3, 2016 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Aug 3, 2016 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 3, 2016 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 3, 2016 APRE
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 27, 2016 ASCK
TEAS SECTION 8 & 9 RECEIVED
May 13, 2016 E89R
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 2, 2013 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 6, 2012 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
May 16, 2012 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 1, 2011 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 6, 2011 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 20, 2008 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 22, 2007 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 15, 2007 ASGN
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Nov 16, 2006 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov 16, 2006 89AG
ASSIGNED TO PARALEGAL
Nov 2, 2006 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Sep 5, 2006 89AF
TEAS SECTION 8 & 9 RECEIVED
Sep 5, 2006 E89R
CASE FILE IN TICRS
Jun 23, 2006 CFIT
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jan 16, 2003 C15A
RESPONSE RECEIVED TO POST REG. ACTION - SEC. 8 & 15
Jun 21, 2002 PR23
POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Jan 24, 2002 PR23
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Nov 27, 2001 815F
REGISTERED-PRINCIPAL REGISTER
Oct 29, 1996 R.PR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Aug 30, 1996 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Aug 19, 1996 SUPC
USE AMENDMENT FILED
Jun 10, 1996 IUAF
NOA MAILED - SOU REQUIRED FROM APPLICANT
Jan 16, 1996 NOAM
PUBLISHED FOR OPPOSITION
Oct 24, 1995 PUBO
PUBLISHED FOR OPPOSITION
Oct 24, 1995 PUBO
NOTICE OF PUBLICATION
Sep 22, 1995 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 25, 1995 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 30, 1995 CRFA
NON-FINAL ACTION MAILED
May 18, 1995 CNRT
ASSIGNED TO EXAMINER
May 5, 1995 DOCK

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