STANDARDAR
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STANDARDAR Trademark

Serial Number: 79267799 • Registration: 6160668

STANDARDAR is a trademark filed by Beijing SenseTime Technology Development Co., Ltd on April 17, 2019. The trademark is classified under Class 9 (Computers & Electronics), Class 38 (Telecommunications), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Beijing SenseTime Technology Development Co., Ltd (11 trademarks)

Rm 1101-1117, 11th Flr,
Haidian Dist, Beijing, 100080 , CN

Entity Type: 16

Trademark Details

Filing Date

April 17, 2019

Registration Date

September 29, 2020

Published for Opposition

July 14, 2020

Goods & Services

Recreation information; providing sports facilities; toy rental; games equipment rental; zoological garden services; modelling for artists; Tea ceremony instruction; organization of lotteries; rental of indoor aquaria; Organization of competitions, namely, software design competition in the field of artificial intelligence technology; providing education information; Coaching in the field of computer software design and artificial intelligence technology; tutoring in the field of computer software design and artificial intelligence technology; training services provided via simulators, namely, driving training; Providing television programs, not downloadable, via video-on-demand transmission services; organization of exhibitions for cultural or educational purposes; organization of sports competitions; Organization of cultural shows; lending library services; publication of texts, other than publicity texts; on-line publication of electronic books and journals; Publishing of electronic publications; Digital video publishing services; radio entertainment production; production of radio and television programs; Entertainment services in the nature of an ongoing reality based television program; Entertainment in the nature of television news shows; Cinema theaters; Entertainment services in the nature of live visual and audio performances, namely, musical, variety, news and comedy shows; Providing on-line computer games; Arranging and conducting educational conferences; Providing educational information in the academic field of computer software design and artificial intelligence technology for the purpose of academic study; Teaching, training, tutoring and courses of instruction in the field of computer software design and artificial intelligence technology

Data processing apparatus; computers; Downloadable software, recorded computer software, downloadable computer applications, downloadable mobile software applications, recorded or downloadable computer software platforms for image recognition, character detection and recognition, face detection and tracking, face identification, face attributes detection, scene recognition, vehicle recognition, vehicle detection, garment attributes recognition, object detection, face grouping, people counting, density estimation, commercial invoicing recognition, image processing, video stabilization, modifying the appearance of photographs and videos, taking and editing photographs and recording and editing videos, security and surveillance systems, and authentication of electronic payment processing; electronically and magnetically encoded identity cards for accessing payment services; computer monitors; computer monitor programs, namely, downloadable computer software to monitor and control access to premises and security systems; computer peripheral devices; electronic pocket translators; optical character readers; downloadable image files, namely, Downloadable electronic data files containing artwork, text, memes, audio, video, games relating to sporting and cultural activities; Security token hardware; Smart glasses; Smart watches; humanoid robots with artificial intelligence; electronic card for processing image; encoded identification bracelets, magnetic; computer hardware; computer memory devices; time recording apparatus; Chronographs for use as specialized time recording apparatuses; apparatus to check franking, namely,time and date stamping machines; cash registers; mechanisms for coin-operated apparatus; dictating machines; hologram apparatus; hemline markers; voting machines; Face recognition device, namely, computer hardware for facial recognition; punched card machines for offices; time recording devices, namely, time clocks; attendance machine, namely, Electronic readers and controllers for controlling access to a premises; weighing apparatus and instruments; Instruments for measuring length; Electronic navigational and positioning apparatus and instruments; wearable activity trackers; smartphones; Electric navigational instruments; Navigation apparatus for vehicles in the nature of on-board computers; virtual reality headsets; baby monitors; video baby monitors;automatic advertising player, namely, LCD large-screen displays; Car video recorders monitoring apparatus other than for medical purposes, namely, Cameras; Cameras; measuring apparatus, namely, distance measuring apparatus and pressure measuring apparatus; infrared detectors; distance recording apparatus; Speedometers for vehicles; hydrometers; Teaching robots; Electrical inductors; simulators for the steering and control of vehicles; computerized analyser for vehicle engine; simulator for driving or controlling vehicles; Optical inspection apparatus; wires, electric; semi-conductors; Electronic integrated circuits; variometers; Electrical controlling devices; video screens; remote control apparatus, namely, Remote controls for driverless cars; optical fibers; electric installations for the remote control of industrial operations; lightning arresters; electrolysers; sprinkler systems for fire protection; X-ray apparatus not for medical purposes; Protection devices for personal use against accidents, namely, safety goggles; electric theft prevention installations, namely, Burglar alarms; electronic access control systems for interlocking doors; anti-theft warning apparatus, namely, Burglar alarms; eyeglasses; accumulators, electric, for vehicles; photographic slides; portable remote control for vehicle stopping

Wireless broadcasting; television broadcasting; broadcasting programs via internet; video-on-demand transmission; computer aided transmission of messages and images; communications by computer terminals; providing access to databases; providing user access to global computer networks; communications by cellular phones; Transmission of information in the audiovisual field; transmission of sound, video and information; transmission of digital files; Telecommunication services, namely, local and long distance transmission of voice by means of telephone; video teleconference service; Telecommunication services, namely, wireless telephone services

Organization of exhibitions for commercial or advertising purposes; business management of hotels; consultancy regarding public relations communications strategy; Business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding; commercial information and advice for consumers in the choice of products and services; sales promotion for others; marketing services; provision of an on-line marketplace for buyers and sellers of goods and services; Procuring of contracts for others for the purchase and sale of goods; business management of performing artists; Advertising, namely, Advertising agency services, Advertising consultancy, Consultancy regarding advertising communication strategies; publicity, namely, Publicity agency services, Publication of publicity texts for others, Publicity and sales promotion services, Advertising and publicity services; business management assistance; commercial information agency services; business management and organization consultancy; business management consultancy; business information; personnel management; relocation services for businesses; office machines and equipment rental; computerized file management; systemization of information into computer databases; Appointment scheduling services; human resource management; updating and maintenance of information in registries; accounting services, rental of vending machines; sponsorship search; rental of sales stands; retail and wholesale store services in the field of pharmaceutical preparations, veterinarian use preparations, hygienic preparations, and medical supplies; Services consisting of the registration, collection, transcription, compilation and systemization of written communications and data

Computer software design; computer programming; updating of computer software; consultancy in the design and development of computer hardware; recovery of computer data; monitoring of computer systems to detect breakdowns; monitoring of computer systems for detecting unauthorized access or data breach; electronic monitoring of personally identifying information to detect identity theft via the Internet; electronic monitoring of credit card activity to detect fraud via the Internet; computer programming in the field of medical treatment; platform as a service (PaaS) featuring computer software platforms for images, sound and video processing image recognition, character detection and recognition, face detection and tracking, face identification, face attributes detection, scene recognition, vehicle recognition, vehicle detection, garment attributes recognition, object detection, face grouping, people counting, density estimation, commercial invoicing recognition, image processing, video stabilization, modifying the appearance of photographs and videos, taking and editing photographs and recording and editing videos, security and surveillance systems, and authentication of electronic payment processing; maintenance of computer software; computer system analysis; computer system design; conversion of data or documents from physical to electronic media; computer software consultancy; information technology [IT] consultancy; off-site data backup; technical research in the field of computer software design; dress designing; quality control for others; surveying; biological research; meteorological information; vehicle roadworthiness testing; industrial design;construction project design, namely, consulting in the fields of engineering and architecture; chemical analysis; software as a service (SaaS) featuring software for images, sound and video processing image recognition, character detection and recognition, face detection and tracking, face identification, face attributes detection, scene recognition, vehicle recognition, vehicle detection, garment attributes recognition, object detection, face grouping, people counting, density estimation, commercial invoicing recognition, image processing, video stabilization, modifying the appearance of photographs and videos, taking and editing photographs and recording and editing videos, security and surveillance systems, and authentication of electronic payment processing; internet security consultancy; data encryption services; electronic data storage; data security consultancy; Cloud computing featuring software for images, sound and video processing image recognition, character detection and recognition, face detection and tracking, face identification, face attributes detection, scene recognition, vehicle recognition, vehicle detection, garment attributes recognition, object detection, face grouping, people counting, density estimation, commercial invoicing recognition, image processing, video stabilization, modifying the appearance of photographs and videos, taking and editing photographs and recording and editing videos, security and surveillance systems, and authentication of electronic payment processing; unlocking of mobile phones; authenticating works of art; Monitoring of computer systems by remote access to ensure proper functioning; software development in the framework of software publishing; graphic arts design; cloud seeding; graphology services, namely, handwriting analysis; cartography services; evaluation of the goods and services of others to determine conformity with certification standards; Weighing of cargo containers; providing information on computer technology and programming via a web site

Filing History

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Sep 29, 2025 REM3
CHANGE OF NAME/ADDRESS REC'D FROM IB
Jan 7, 2022 ADCH
FINAL DECISION TRANSACTION PROCESSED BY IB
Feb 20, 2021 FINO
GENERIC MADRID TRANSACTION SENT TO IB
Jan 15, 2021 XXSS
GENERIC MADRID TRANSACTION CREATED
Jan 14, 2021 XXCR
FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Dec 29, 2020 FICR
REGISTERED-PRINCIPAL REGISTER
Sep 29, 2020 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 14, 2020 NPUB
PUBLISHED FOR OPPOSITION
Jul 14, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 24, 2020 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 8, 2020 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jun 6, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 5, 2020 CRFA
TEAS REQUEST FOR RECONSIDERATION RECEIVED
Jun 5, 2020 ERFR
NOTIFICATION OF FINAL REFUSAL EMAILED
Feb 28, 2020 GNFN
FINAL REFUSAL E-MAILED
Feb 28, 2020 GNFR
FINAL REFUSAL WRITTEN
Feb 28, 2020 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 11, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 11, 2020 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Feb 11, 2020 TROA
CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED
Feb 6, 2020 CORN
CORRECTION TRANSACTION RECEIVED FROM IB
Jan 31, 2020 CRCV
ATTORNEY REVIEW COMPLETED
Jan 23, 2020 ATRV
CORRECTION FROM IB ENTERED - ATTORNEY REVIEW REQUIRED
Jan 22, 2020 CREV
CORRECTION TRANSACTION RECEIVED FROM IB
Jan 3, 2020 CRCV
REFUSAL PROCESSED BY IB
Nov 2, 2019 RFNT
NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Oct 16, 2019 RFCS
REFUSAL PROCESSED BY MPU
Oct 16, 2019 RFRR
APPLICATION FILING RECEIPT MAILED
Oct 5, 2019 MAFR
NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Oct 3, 2019 RFCR
NON-FINAL ACTION WRITTEN
Oct 2, 2019 CNRT
ASSIGNED TO EXAMINER
Oct 1, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 1, 2019 NWOS
SN ASSIGNED FOR SECT 66A APPL FROM IB
Sep 19, 2019 REPR