SPEC'D MINDSET Trademark

Business consulting services in the field of brand positioning, and representation, specification strategy, framework, and methodology, and product and materials selection within the commercial and residential architecture and design industries.

Education services, namely, providing training, continuing education, certification, and enablement for brands, manufacturers, sales representatives, consultants, students, and related professionals who serve the architecture and design community, including internal and external brand teams in the fields of brand positioning, specification strategy, and relationship-driven product and design consulting and methodology.