SOUTHWESTERN Trademark

Financial administration of retirement plans; Financial planning; Financial planning and investment advisory services; Financial planning for retirement; Financial retirement plan consulting services; Fundraising services, by means of organizing fundraisers for schools and other groups; Fundraising services, by means of organizing, arranging and conducting fundraising programs for the benefit of schools and non-profit organizations; Insurance administration; Insurance services, namely, underwriting, issuance and administration of auto, home, health, commercial, and life insurance; Insurance brokerage services; Real estate agency services; Real estate brokerage; Real estate listing

Business training in the field of sales, leadership development, and keynote speaking; Education services, namely, providing training and mentoring in the fields of direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship, excluding education services featuring the use of textbooks; Educational services, namely, conducting training and mentoring in the field of motivational and educational speakers; Educational services, namely, providing on-line non-downloadable interactive lessons, tutoring, coaching, and quizzes, all in the field of math, science, history, computers, technology, business, economics, government, law, sociology, popular culture, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, health, medicine, environment, animals, plants, people, life and parenting skills, self- and personal improvement, and personal coaching; Educational and entertainment services, namely, providing motivational and educational speakers; Personal coaching services in the field of leadership, sales, direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship; Professional coaching services in the field of leadership, sales, direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship; Providing on-line videos featuring instruction in the field of sales and leadership development, not downloadable; Publication of books, ebooks, and audio books, excluding textbooks

Audio books in the nature of non-fiction books on a variety of topics, excluding textbooks; Audio and video recordings featuring a variety of topics, specifically, about leadership and business training; Digital materials, namely, CDs and DVDs featuring a variety of topics, specifically, about leadership and business training and educational material and videos for children; Downloadable mobile applications for searching recipes, recipe and menu planning, and ordering recipe ingredients, and accessing and participating in trainings in direct sales, business development, personal development, personal motivation, persuasive speaking, and entrepreneurship

Travel agency services, namely, making reservations and bookings for cruises; Travel agency services, namely, making reservations and bookings for transportation for meetings and incentive travel, corporate travel, student group travel, and leisure travel; Travel booking agencies

Printed books in the field of non-fiction on a variety of topics, excluding textbooks; Printed posters

Advertising of commercial or residential real estate; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business consultation in the field of motivational and educational speaking; Consulting in sales techniques and sales programmes; Consulting in the field of sales methods, sales management, and sales improvement; Information about sales methods; Job placement; On-line ordering services featuring food products for use as recipe ingredients for recipes featured on the ordering website; On-line retail store services featuring apparel, bags, jewelry, publications, bookmarks, posters, keychains, and other accessories, all displaying inspirational and motivational phrases or content, and books, audio books, DVDs, and online non-downloadable videos and audio recordings; Personnel placement and recruitment; Providing real estate leads for prospective purchasers; Retail shop-at-home party services in the field of bread dips and salsas, bread, pizzas, pancakes and crepes, desserts, beverages, soups, and stews, spice and seasoning mixes, dressings, marinades, sauces, oils, and drink mixes; Talent agencies for speakers and lecturers; Tax preparation; Tax and taxation planning, advice, information and consultancy services; homework and study time scheduling, namely, homework appointment scheduling services for others