SOUND UNWAVERING DIRECTION
LIVE

Serial Number

90342490

Owner

TrueNorth Principals, L.C.

Attorney

Brett D. Papendick

First Use Date

Aug 21, 2024

Filing Date

Nov 25, 2020

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SOUND UNWAVERING DIRECTION Trademark

Serial Number: 90342490 • Registration: 7662923

SOUND UNWAVERING DIRECTION is a trademark filed by TrueNorth Principals, L.C. on November 25, 2020. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

TrueNorth Principals, L.C. (8 trademarks)

500 1st Street SE
Cedar Rapids, IA 52401

Entity Type: 16

Trademark Details

Filing Date

November 25, 2020

Registration Date

January 21, 2025

First Use Anywhere

August 21, 2024

First Use in Commerce

August 21, 2024

Published for Opposition

July 6, 2021

Goods & Services

Insurance services for businesses, namely, providing insurance information, providing advice, providing counseling and consulting in the fields of comprehensive property and casualty insurance, insurance risk management, insurance underwriting in the field of life, health, accident, and disability; underwriting, insurance administration, and claims administration in the field of group life, health and disability insurance; insurance brokerage services; insurance claims administration; actuarial services; transportation risk management, namely, financial risk management; information advisory and consultancy services all related to insurance and financial management; financial planning consultation including financial administration of employee pension plans as financial administration of individual retirement accounts (IRA's), including employer-sponsored IRA plans and qualified retirement plans; Annuity services, namely, account and investment administration; investment consultation, planning and management; estate planning and financial asset management; Administration of employee benefit plans concerning insurance and finance, Consulting services in the field of state and federal employee benefit plans concerning insurance and finance; annuity underwriting; capital investment consultation; Financial planning services, namely, devising and implementing wealth transfer strategies; administration of executive benefits plans concerning insurance and finance

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Jan 21, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Jan 21, 2025 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Dec 27, 2024 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Dec 27, 2024 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Nov 4, 2024 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Nov 4, 2024 AITU
USE AMENDMENT FILED
Sep 3, 2024 IUAF
TEAS STATEMENT OF USE RECEIVED
Sep 3, 2024 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 1, 2024 EXRA
SOU EXTENSION 5 GRANTED
Feb 29, 2024 EX5G
SOU EXTENSION 5 FILED
Feb 29, 2024 EXT5
SOU TEAS EXTENSION RECEIVED
Feb 29, 2024 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 6, 2023 EXRA
SOU EXTENSION 4 GRANTED
Sep 5, 2023 EX4G
SOU EXTENSION 4 FILED
Aug 31, 2023 EXT4
FAX RECEIVED
Aug 31, 2023 FAXX
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 2, 2023 EXRA
SOU EXTENSION 3 GRANTED
Feb 28, 2023 EX3G
SOU EXTENSION 3 FILED
Feb 28, 2023 EXT3
SOU TEAS EXTENSION RECEIVED
Feb 28, 2023 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 2, 2022 EXRA
SOU EXTENSION 2 GRANTED
Aug 31, 2022 EX2G
SOU EXTENSION 2 FILED
Aug 31, 2022 EXT2
SOU TEAS EXTENSION RECEIVED
Aug 31, 2022 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 2, 2022 EXRA
SOU EXTENSION 1 GRANTED
Feb 28, 2022 EX1G
SOU EXTENSION 1 FILED
Feb 28, 2022 EXT1
SOU TEAS EXTENSION RECEIVED
Feb 28, 2022 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug 31, 2021 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 6, 2021 NPUB
PUBLISHED FOR OPPOSITION
Jul 6, 2021 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 16, 2021 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 28, 2021 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
May 26, 2021 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 25, 2021 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
May 25, 2021 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
May 11, 2021 GNRN
NON-FINAL ACTION E-MAILED
May 11, 2021 GNRT
NON-FINAL ACTION WRITTEN
May 11, 2021 CNRT
ASSIGNED TO EXAMINER
May 11, 2021 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 31, 2021 NWOS
NEW APPLICATION ENTERED
Nov 28, 2020 NWAP