LIVE

Serial Number

86233607

Owner

James Mayo

Attorney

Jill Birkmann

First Use Date

Apr 24, 2013

Filing Date

Mar 27, 2014

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SOS Trademark

Serial Number: 86233607 • Registration: 4702613

SOS is a trademark filed by James Mayo on March 27, 2014. The trademark is classified under Class 32 (Light Beverages). The application is currently registered and active.

Trademark Classes

Class 32 - Light Beverages

Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages

Owner Contact Info

James Mayo (5 trademarks)

840 Sloat Blvd.
San Francisco, CA 94132

Entity Type: 01

SOS HYDRATION INC. (18 trademarks)

4822 Sterling Drive
Boulder, CO 80301

Entity Type: 03

Legal Representation

Attorney of Record

Jill Birkmann

338 trademarks filed View all →

Correspondence Address

Jill Birkmann

12604 Manor Drive

Hawthorne, CA 90250

United States

Trademark Details

Filing Date

March 27, 2014

Registration Date

March 17, 2015

First Use Anywhere

April 24, 2013

First Use in Commerce

April 24, 2013

Published for Opposition

September 23, 2014

Goods & Services

Concentrates and powders used in the preparation of energy drinks and fruit-flavored beverages; Concentrates, syrups or powders used in the preparation of sports and energy drinks; Drinking water with vitamins; Energy drinks; Energy drinks enhanced with vitamins and minerals; Flavoured waters; Fruit beverages; Fruit-flavored beverages; Isotonic beverages; Non-alcoholic fruit juice beverages; Powders used in the preparation of fruit-based beverages; Powders used in the preparation of isotonic sports drinks and sports beverages; Sports drinks, namely, energy drinks; Water beverages

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 4, 2025 NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Aug 4, 2025 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 4, 2025 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 4, 2025 APRE

TEAS SECTION 8 & 9 RECEIVED

Mar 17, 2025 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 17, 2024 REM2

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 24, 2023 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 24, 2023 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 24, 2023 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 24, 2023 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 24, 2023 COAR

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 5, 2022 ASGN

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Oct 21, 2021 NAS8

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Oct 21, 2021 8.OK

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Oct 20, 2021 EROP

OFFICE ACTION ISSUED POU2

Sep 30, 2021 PUM2

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Sep 29, 2021 EROP

OFFICE ACTION ISSUED POU1

Mar 29, 2021 PUM1

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 29, 2021 APRE

TEAS SECTION 8 RECEIVED

Mar 17, 2021 ES8R

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Mar 17, 2020 REM1

REGISTERED-PRINCIPAL REGISTER

Mar 17, 2015 R.PR

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

Feb 6, 2015 ETOP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 9, 2015 TCCA

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Dec 17, 2014 ASCK

EXTENSION OF TIME TO OPPOSE RECEIVED

Oct 2, 2014 ETOF

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 23, 2014 NPUB

PUBLISHED FOR OPPOSITION

Sep 23, 2014 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 3, 2014 NONP

LAW OFFICE PUBLICATION REVIEW COMPLETED

Aug 21, 2014 PREV

ASSIGNED TO LIE

Aug 21, 2014 ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 13, 2014 CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 11, 2014 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 11, 2014 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 11, 2014 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 8, 2014 GNRN

NON-FINAL ACTION E-MAILED

Aug 8, 2014 GNRT

NON-FINAL ACTION WRITTEN

Aug 8, 2014 CNRT

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 18, 2014 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 18, 2014 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 18, 2014 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Apr 18, 2014 GNRN

NON-FINAL ACTION E-MAILED

Apr 18, 2014 GNRT

NON-FINAL ACTION WRITTEN

Apr 18, 2014 CNRT

ASSIGNED TO EXAMINER

Apr 18, 2014 DOCK

NOTICE OF DESIGN SEARCH CODE E-MAILED

Apr 10, 2014 MDSC

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 9, 2014 NWOS

NEW APPLICATION ENTERED

Mar 31, 2014 NWAP

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