TrademarkDir
SOFT & SMOOTH
LIVE

Serial Number

77312659

Owner

Sara Lee Bakery Group, Inc.

Attorney

Andrew J. Avsec

First Use Date

Jul 17, 2005

Filing Date

Oct 24, 2007

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SOFT & SMOOTH Trademark

Serial Number: 77312659 • Registration: 3702249

SOFT & SMOOTH is a trademark filed by Sara Lee Bakery Group, Inc. on October 24, 2007. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

Sara Lee Bakery Group, Inc. (81 trademarks)

3500 Lacey Road
Downers Grove, IL 60515

Entity Type: 03

EARTHGRAINS BAKERY GROUP, INC. (29 trademarks)

3500 LACEY ROAD
DOWNERS GROVE, IL 60515

Entity Type: 03

BIMBO BAKERIES USA, INC. (401 trademarks)

233 BUSINESS CENTER DRIVE
HORSHAM, PA 19044

Entity Type: 03

Trademark Details

Filing Date

October 24, 2007

Registration Date

October 27, 2009

First Use Anywhere

July 17, 2005

First Use in Commerce

July 17, 2005

Published for Opposition

April 8, 2008

Goods & Services

Bread and buns; Rolls

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 9, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 9, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 9, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 9, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 9, 2026 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 11, 2019 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Dec 11, 2019 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 11, 2019 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 11, 2019 APRE
TEAS SECTION 8 & 9 RECEIVED
Oct 28, 2019 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Oct 27, 2018 REM2
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 25, 2016 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 25, 2016 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Nov 25, 2015 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Nov 25, 2015 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 24, 2015 APRE
TEAS SECTION 8 & 15 RECEIVED
Oct 2, 2015 E815
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 29, 2014 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 14, 2011 ASGN
REGISTERED-PRINCIPAL REGISTER
Oct 27, 2009 R.PR
LAW OFFICE REGISTRATION REVIEW COMPLETED
Sep 22, 2009 REGV
ASSIGNED TO LIE
Sep 22, 2009 ALIE
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sep 16, 2009 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Sep 15, 2009 SUPC
SOU EXTENSION 3 GRANTED
Sep 15, 2009 EX3G
USE AMENDMENT FILED
Sep 9, 2009 IUAF
SOU EXTENSION 3 FILED
Sep 9, 2009 EXT3
SOU TEAS EXTENSION RECEIVED
Sep 9, 2009 EEXT
TEAS STATEMENT OF USE RECEIVED
Sep 9, 2009 EISU
SOU EXTENSION 2 GRANTED
Jul 6, 2009 EX2G
SOU EXTENSION 2 FILED
Jul 1, 2009 EXT2
SOU TEAS EXTENSION RECEIVED
Jul 1, 2009 EEXT
SOU EXTENSION 1 GRANTED
Jan 14, 2009 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jan 14, 2009 AITU
SOU EXTENSION 1 FILED
Dec 29, 2008 EXT1
SOU TEAS EXTENSION RECEIVED
Dec 29, 2008 EEXT
NOA MAILED - SOU REQUIRED FROM APPLICANT
Jul 1, 2008 NOAM
PUBLISHED FOR OPPOSITION
Apr 8, 2008 PUBO
NOTICE OF PUBLICATION
Mar 19, 2008 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
Mar 1, 2008 PREV
ASSIGNED TO LIE
Mar 1, 2008 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 4, 2008 CNSA
ASSIGNED TO EXAMINER
Feb 4, 2008 DOCK
NOTICE OF PSEUDO MARK MAILED
Oct 30, 2007 MPMK
NEW APPLICATION ENTERED
Oct 29, 2007 NWAP

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