SO BLURREAL LIP & CHEEK WHIP

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Serial Number

99654221

Owner

e.l.f. Cosmetics, Inc.

Attorney

Chester Rothstein

Filing Date

Feb 15, 2026

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SO BLURREAL LIP & CHEEK WHIP Trademark

Serial Number: 99654221

SO BLURREAL LIP & CHEEK WHIP is a trademark filed by e.l.f. Cosmetics, Inc. on February 15, 2026. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently pending registration.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

e.l.f. Cosmetics, Inc. (88 trademarks)

601 12th Street, 14th Floor
Oakland, CA 94607

Entity Type: 03

Legal Representation

Attorney of Record

Chester Rothstein

1,491 trademarks filed View all →

Correspondence Address

Chester Rothstein Amster, Rothstein & Ebenstein, LLP

405 Lexington Avenue

New York, NY 10174

United States

Trademark Details

Filing Date

February 15, 2026

Registration Date

Not Registered

Published for Opposition

August 4, 2026

Goods & Services

Non-medicated lip care preparations; Lip cream; Blush

Filing History

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 4, 2026 NPUB

PUBLISHED FOR OPPOSITION

Aug 4, 2026 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 29, 2026 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 6, 2026 CNSA

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jul 6, 2026 GNEN

EXAMINER'S AMENDMENT ENTERED

Jul 6, 2026 XAEC

EXAMINERS AMENDMENT E-MAILED

Jul 6, 2026 GNEA

EXAMINERS AMENDMENT -WRITTEN

Jul 6, 2026 CNEA

ASSIGNED TO EXAMINER

Jun 15, 2026 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 14, 2026 NWOS

NEW APPLICATION ENTERED

Feb 15, 2026 NWAP

APPLICATION FILING RECEIPT MAILED

Feb 15, 2026 MAFR

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