SMILEMATTER

LIVE

Serial Number

97980102

Owner

ZS Endorsement, LLC

Attorney

Laura M. Franco

Filing Date

Apr 6, 2022

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SMILEMATTER Trademark

Serial Number: 97980102 • Registration: 8119029

SMILEMATTER is a trademark filed by ZS Endorsement, LLC on April 6, 2022. The trademark is classified under Class 21 (Housewares), Class 25 (Clothing), Class 30 (Staple Foods). The application is currently registered and active.

Trademark Classes

Class 21 - Housewares

Household or kitchen utensils and containers; combs and sponges; brushes

Class 25 - Clothing

Clothing, footwear, headgear

Class 30 - Staple Foods

Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations

Owner Contact Info

ZS Endorsement, LLC (34 trademarks)

Wilmington, DE 19808

Entity Type: 16

Legal Representation

Attorney of Record

Laura M. Franco

1,454 trademarks filed View all →

Correspondence Address

Laura M. Franco Mintz, Levin, Cohn, Ferris, Glovsky & Popeo, P.C.

44 Montgomery Street

36th Floor

San Francisco, CA 94104

United States

Trademark Details

Filing Date

April 6, 2022

Registration Date

January 27, 2026

Published for Opposition

June 13, 2023

Goods & Services

General café items, namely, coffee, tea, coffee beans, coffee grounds, candy bars, chocolate-covered nuts, tea bags, loose leaf tea in the nature of processed tea leaves, sandwiches; baked goods, namely, scones, muffins, cupcakes, bagels, cakes, cookies, bread, cinnamon rolls, marshmallow rice treats in the nature of rice-based snack foods

General apparel, namely, hats and shirts

General housewares, namely, mugs and cups

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 27, 2026 NRCC

REGISTERED-PRINCIPAL REGISTER

Jan 27, 2026 R.PR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 23, 2026 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 23, 2026 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 23, 2026 REAP

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jan 8, 2026 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 8, 2026 CNPR

TEAS/EMAIL CORRESPONDENCE ENTERED

Dec 19, 2025 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Dec 19, 2025 CRFA

ASSIGNED TO LIE

Dec 19, 2025 ALIE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Dec 11, 2025 TROA

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Sep 29, 2025 XELG

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Sep 29, 2025 XELR

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 27, 2025 GNRN

NON-FINAL ACTION E-MAILED

Jun 27, 2025 GNRT

SU - NON-FINAL ACTION - WRITTEN

Jun 27, 2025 CNRT

DIVISIONAL PROCESSING COMPLETE

May 30, 2025 DPCC

STATEMENT OF USE PROCESSING COMPLETE

May 29, 2025 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 22, 2025 AITU

DIVISIONAL REQUEST RECEIVED

Feb 10, 2025 DRRR

TEAS REQUEST TO DIVIDE RECEIVED

Feb 10, 2025 ERTD

TEAS STATEMENT OF USE RECEIVED

Feb 10, 2025 EISU

USE AMENDMENT FILED

Feb 9, 2025 IUAF

SOU EXTENSION 2 GRANTED

Aug 6, 2024 EX2G

SOU EXTENSION 2 FILED

Aug 6, 2024 EXT2

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Aug 5, 2024 EXRA

SOU TEAS EXTENSION RECEIVED

Aug 5, 2024 EEXT

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 17, 2024 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 17, 2024 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 17, 2024 REAP

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jun 6, 2024 EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 6, 2024 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 6, 2024 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 6, 2024 REAP

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 23, 2024 EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 23, 2024 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 23, 2024 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 23, 2024 REAP

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Feb 9, 2024 EXRA

SOU EXTENSION 1 GRANTED

Feb 8, 2024 EX1G

SOU EXTENSION 1 FILED

Feb 8, 2024 EXT1

SOU TEAS EXTENSION RECEIVED

Feb 8, 2024 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 8, 2023 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 13, 2023 NPUB

PUBLISHED FOR OPPOSITION

Jun 13, 2023 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 24, 2023 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

May 8, 2023 CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

May 1, 2023 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 1, 2023 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 1, 2023 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 31, 2023 GNRN

NON-FINAL ACTION E-MAILED

Jan 31, 2023 GNRT

NON-FINAL ACTION WRITTEN

Jan 31, 2023 CNRT

ASSIGNED TO EXAMINER

Jan 23, 2023 DOCK

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 6, 2023 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 6, 2023 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 6, 2023 REAP

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 12, 2022 NWOS

NEW APPLICATION ENTERED

Apr 9, 2022 NWAP

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