SMILE SQUAD

LIVE

Serial Number

88872786

Owner

Hy-Vee, Inc.

Attorney

Joshua J. Conley

First Use Date

Apr 20, 2020

Filing Date

Apr 15, 2020

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SMILE SQUAD Trademark

Serial Number: 88872786 • Registration: 6218605

SMILE SQUAD is a trademark filed by Hy-Vee, Inc. on April 15, 2020. The trademark is classified under Class 41 (Education & Entertainment). The application is currently registered and active.

Trademark Classes

Class 41 - Education & Entertainment

Education; providing of training; entertainment; sporting and cultural activities

Owner Contact Info

Hy-Vee, Inc.

5820 Westown Parkway
West Des Moines, IA 50266

Entity Type: 03

Legal Representation

Attorney of Record

Joshua J. Conley

825 trademarks filed View all →

Correspondence Address

Joshua J. Conley ZarleyConley PLC

580 Market Street, Suite 101

West Des Moines, IA 50266

United States

Trademark Details

Filing Date

April 15, 2020

Registration Date

December 8, 2020

First Use Anywhere

April 20, 2020

First Use in Commerce

April 20, 2020

Published for Opposition

August 11, 2020

Goods & Services

Hosting social entertainment events, namely, a live continuing program about uplifting human interest stories accessible by computer based social networking channel, for others

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Mar 13, 2026 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 13, 2026 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 13, 2026 APRE

TEAS SECTION 8 & 15 RECEIVED

Dec 10, 2025 E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Dec 8, 2025 REM1

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Mar 21, 2024 EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 21, 2024 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 21, 2024 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 21, 2024 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 21, 2024 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 21, 2024 COAR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 20, 2021 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 20, 2021 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 20, 2021 REAP

REGISTERED-PRINCIPAL REGISTER

Dec 8, 2020 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Oct 31, 2020 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 30, 2020 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Oct 29, 2020 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Oct 26, 2020 AITU

USE AMENDMENT FILED

Oct 11, 2020 IUAF

TEAS STATEMENT OF USE RECEIVED

Oct 11, 2020 EISU

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 6, 2020 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 11, 2020 NPUB

PUBLISHED FOR OPPOSITION

Aug 11, 2020 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 22, 2020 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 2, 2020 CNSA

ASSIGNED TO EXAMINER

Jun 30, 2020 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 23, 2020 NWOS

NEW APPLICATION ENTERED

Apr 18, 2020 NWAP

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