TrademarkDir
SMAUG
LIVE

Serial Number

88286706

Owner

THE SAUL ZAENTZ COMPANY

Attorney

Megan Martin

First Use Date

Jan 5, 2019

Filing Date

Feb 1, 2019

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SMAUG Trademark

Serial Number: 88286706 • Registration: 5828636

SMAUG is a trademark filed by THE SAUL ZAENTZ COMPANY on February 1, 2019. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

THE SAUL ZAENTZ COMPANY (995 trademarks)

2600 TENTH STREET
BERKELEY, CA 94710

Entity Type: 03

MIDDLE-EARTH ENTERPRISES, LLC (844 trademarks)

2117D FOURTH STREET
BERKELEY, CA 94710

Entity Type: 16

Trademark Details

Filing Date

February 1, 2019

Registration Date

August 6, 2019

First Use Anywhere

January 5, 2019

First Use in Commerce

January 5, 2019

Published for Opposition

May 21, 2019

Goods & Services

hot sauce

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Nov 19, 2025 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Nov 19, 2025 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 17, 2025 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 3, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 3, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 3, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 3, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 3, 2025 COAR
TEAS SECTION 8 & 15 RECEIVED
Jul 31, 2025 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 6, 2024 REM1
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Sep 18, 2023 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 18, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 18, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 18, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 18, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 18, 2023 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 7, 2022 ASGN
REGISTERED-PRINCIPAL REGISTER
Aug 6, 2019 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 21, 2019 NPUB
PUBLISHED FOR OPPOSITION
May 21, 2019 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 1, 2019 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 22, 2019 CNSA
ASSIGNED TO EXAMINER
Mar 22, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 25, 2019 NWOS
NEW APPLICATION ENTERED
Feb 5, 2019 NWAP

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