TrademarkDir
SMART START
LIVE

Serial Number

73744896

Owner

WK KELLOGG NORTH AMERICA LLC

Attorney

Mark H. Tidman

First Use Date

Jul 27, 1979

Filing Date

Aug 8, 1988

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SMART START Trademark

Serial Number: 73744896 • Registration: 1555954

SMART START is a trademark filed by WK KELLOGG NORTH AMERICA LLC on August 8, 1988. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

WK KELLOGG NORTH AMERICA LLC (54 trademarks)

ONE KELLOGG SQUARE
BATTLE CREEK, MI 49016

Entity Type: 16

KELLOGG COMPANY

ONE KELLOGG SQUARE
BATTLE CREEK, MI 490163599

Entity Type: 03

Kellogg North America Company.

BATTLE CREEK, MI 490163599

Entity Type: 03

Trademark Details

Filing Date

August 8, 1988

Registration Date

September 12, 1989

First Use Anywhere

July 27, 1979

First Use in Commerce

July 28, 1988

Published for Opposition

March 7, 1989

Goods & Services

CEREAL-DERIVED FOOD PRODUCT TO BE USED AS BREAKFAST FOOD, [ CEREAL BAR, ] SNACK FOOD OR INGREDIENT FOR MAKING FOOD

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 24, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 24, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 24, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 24, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 24, 2026 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Nov 26, 2025 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Oct 29, 2025 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 6, 2023 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 29, 2020 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Jan 29, 2020 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 29, 2020 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Oct 22, 2019 89AF
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Oct 22, 2019 EROP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Oct 15, 2019 NA89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 15, 2019 APRE
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Oct 15, 2019 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 15, 2019 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 15, 2019 APRE
TEAS SECTION 8 & 9 RECEIVED
Sep 29, 2019 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sep 12, 2018 REM2
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 1, 2016 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 1, 2016 REAP
COUNTERCLAIM OPP. NO. 999999
Jan 21, 2010 CCON
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov 20, 2009 89AG
TEAS SECTION 8 & 9 RECEIVED
Nov 18, 2009 E89R
REGISTERED-PRINCIPAL REGISTER
Sep 12, 2009 R.PR
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jan 20, 2009 RNL1
CASE FILE IN TICRS
Sep 10, 2008 CFIT
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 3, 2007 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 3, 2007 REAP
REGISTERED - SEC. 15 ACKNOWLEDGED
Jun 4, 2003 15AK
REGISTERED - SEC. 15 AFFIDAVIT FILED
Mar 5, 2003 15AF
TEAS SECTION 15 RECEIVED
Mar 5, 2003 E15R
REGISTERED - SEC. 8 (6-YR) ACCEPTED
May 9, 1996 8.OK
REGISTERED - SEC. 8 (6-YR) FILED
Sep 8, 1995 8.AF
PUBLISHED FOR OPPOSITION
Mar 7, 1989 PUBO
NOTICE OF PUBLICATION
Feb 4, 1989 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 12, 1988 CNSA
ASSIGNED TO EXAMINER
Oct 12, 1988 DOCK

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