SIMPLIFYING PAYMENTS INNOVATION Trademark

Financial services, namely, financial transaction and data processing services; Payment transaction processing services, namely, credit card, debit card, bank card, stored value card, loyalty card, gift card, electronic benefits transfer, check, online, mobile and electronic funds transfer transaction processing services; Credit card services and credit card transaction processing services; Debit card services and debit card transaction processing services; Bank card services and bank card transaction processing services; Stored value card services and stored value card transaction processing services; Gift card services and gift card transaction processing services; Loyalty card services and loyalty card transaction processing services; Electronic payment services, namely, electronic processing and transmission of credit card, debit card, bank card, stored value card, gift card, loyalty card, electronic benefits, check, mobile, online, electronic funds, and bill payment data via a global computer network; Electronic funds transfer and bank account settlement services via a global computer network; Information security services namely, encryption and tokenization services; Credit card, debit card, bank card, stored value card, loyalty card, and gift card design and production services; Automated Teller Machine (ATM), point-of-sale terminal, computer payment terminal, and mobile payment acceptance terminal operation services, namely, connecting Automated Teller Machine (ATM), point-of-sale terminal, computer payment terminal, and mobile payment acceptance terminals to bankcard association networks, merchants and financial institutions via a global computer network; Credit card, debit card, bank card, stored value card, gift card, and loyalty card program design and implementation; First-party debt collections services related to processed credit card programs; Leasing and renting of point-of-sale terminals, computer payment terminals, mobile payment acceptance terminals, and other payment facilitating devices

Promotional services, namely, promoting the goods of others by means of providing online gift cards; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs for credit cards, debit cards, bank cards, stored value cards, gift cards, and loyalty cards; Providing customer support services related to credit card, debit card, bank card, stored value card, gift card, electronic benefits, check, mobile, online, electronic funds, and bill payment transactions in the nature of operation of telephone call centers for others and providing customer assistance account information for commercial purposes