TrademarkDir
SHOX
LIVE

Serial Number

98504176

Owner

HY-VEE, INC.

Attorney

Joshua J. Conley

First Use Date

Jan 20, 2025

Filing Date

Apr 17, 2024

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SHOX Trademark

Serial Number: 98504176 • Registration: 7797051

SHOX is a trademark filed by HY-VEE, INC. on April 17, 2024. The trademark is classified under Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

HY-VEE, INC. (469 trademarks)

5820 WESTOWN PARKWAY
WEST DES MOINES, IA 50266

Entity Type: 03

Trademark Details

Filing Date

April 17, 2024

Registration Date

May 13, 2025

First Use Anywhere

January 20, 2025

First Use in Commerce

January 20, 2025

Published for Opposition

November 19, 2024

Goods & Services

Energy drinks

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
May 13, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
May 13, 2025 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Apr 24, 2025 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Apr 24, 2025 CNPR
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Apr 16, 2025 AITU
STATEMENT OF USE PROCESSING COMPLETE
Apr 15, 2025 SUPC
USE AMENDMENT FILED
Feb 5, 2025 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 5, 2025 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Dec 31, 2024 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 19, 2024 NPUB
PUBLISHED FOR OPPOSITION
Nov 19, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 13, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 11, 2024 CNSA
ASSIGNED TO EXAMINER
Oct 8, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 30, 2024 NWOS
NEW APPLICATION ENTERED
Apr 17, 2024 NWAP

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