SHINELUXE

LIVE

Serial Number

98714128

Owner

Wella Operations US, LLC

Attorney

Jonathan M. Rixen

First Use Date

Jul 1, 2025

Filing Date

Aug 23, 2024

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SHINELUXE Trademark

Serial Number: 98714128 • Registration: 8245590

SHINELUXE is a trademark filed by Wella Operations US, LLC on August 23, 2024. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

Wella Operations US, LLC (14 trademarks)

4500 Park Granada, Suite 100

Entity Type: 98

Legal Representation

Attorney of Record

Jonathan M. Rixen

1,116 trademarks filed View all →

Correspondence Address

Jonathan M. Rixen Dennemeyer & Associates, LLC

230 W. Monroe St.

Suite 2100

Chicago, IL 60606

United States

Trademark Details

Filing Date

August 23, 2024

Registration Date

May 5, 2026

First Use Anywhere

July 1, 2025

First Use in Commerce

July 1, 2025

Published for Opposition

March 25, 2025

Goods & Services

hair coloring preparations; hair gloss

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 5, 2026 NRCC

REGISTERED-PRINCIPAL REGISTER

May 5, 2026 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Apr 14, 2026 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Apr 14, 2026 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Mar 20, 2026 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 20, 2026 AITU

USE AMENDMENT FILED

Sep 17, 2025 IUAF

TEAS STATEMENT OF USE RECEIVED

Sep 17, 2025 EISU

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jun 3, 2025 EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 3, 2025 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 3, 2025 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 3, 2025 REAP

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

May 20, 2025 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 25, 2025 NPUB

PUBLISHED FOR OPPOSITION

Mar 25, 2025 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 19, 2025 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 28, 2025 CNSA

ASSIGNED TO EXAMINER

Feb 27, 2025 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 17, 2025 NWOS

NEW APPLICATION ENTERED

Aug 23, 2024 NWAP

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