SHEP Trademark

Downloadable computer software, namely, an electronic financial platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web-based environment; downloadable computer software for producing financial models, namely, models of personal income, expenses, debt repayment, for individual consumers; all of the foregoing being read-only as to account data and expressly excluding software for establishing, managing, monitoring, or trading investment or securities accounts, investment management, investment advisory or investment consultancy services, securities analysis, monitoring accounts for investment purposes, creating investment reports, brokerage services, sub-advisory services, and software for use by financial professionals or institutions.

Providing temporary use of online non-downloadable simulation software for use in financial modeling, namely, simulation software for modeling individual household budgets, debt repayment scenarios, for individual consumers; all of the foregoing being read-only as to account data and expressly excluding simulation software for establishing, managing, monitoring, or trading investment or securities accounts, investment management, investment advisory or investment consultancy services, securities analysis, monitoring accounts for investment purposes, creating investment reports, brokerage services, sub-advisory services, and software for use by financial professionals or institutions