TrademarkDir
SHADE PLAY
DEAD

Serial Number

85755110

Owner

Personalized Beauty Discovery, Inc.

Attorney

Michael J. Bevilacqua, Esq.

First Use Date

Aug 14, 2013

Filing Date

Oct 16, 2012

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SHADE PLAY Trademark

Serial Number: 85755110 • Registration: 4448930

SHADE PLAY is a trademark filed by Personalized Beauty Discovery, Inc. on October 16, 2012. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently no longer active.

Owner Contact Info

Personalized Beauty Discovery, Inc. (67 trademarks)

3345 21st Street
San Francisco, CA 94110

Entity Type: 03

L'Oreal USA Creative, Inc. (3,827 trademarks)

10 Hudson Yards
New York, NY 10001

Entity Type: 03

DIVINIUM LABS (31 trademarks)

5875 BLACKWELDER STREET
CULVER CITY, CA 90232

Entity Type: 16

Trademark Details

Filing Date

October 16, 2012

Registration Date

December 10, 2013

First Use Anywhere

August 14, 2013

First Use in Commerce

August 14, 2013

Published for Opposition

July 30, 2013

Cancellation Date

July 17, 2020

Filing History

CANCELLED SEC. 8 (6-YR)
Jul 17, 2020 C8..
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 11, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 11, 2019 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 30, 2019 ASGN
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Dec 10, 2018 REM1
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 30, 2016 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 30, 2016 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 28, 2016 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 6, 2016 TCCA
REGISTERED-PRINCIPAL REGISTER
Dec 10, 2013 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Nov 5, 2013 SUNA
LAW OFFICE REGISTRATION REVIEW COMPLETED
Nov 4, 2013 REGV
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Oct 30, 2013 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Oct 26, 2013 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Oct 26, 2013 AITU
USE AMENDMENT FILED
Oct 1, 2013 IUAF
TEAS STATEMENT OF USE RECEIVED
Oct 1, 2013 EISU
NOA MAILED - SOU REQUIRED FROM APPLICANT
Sep 24, 2013 NOAM
PUBLISHED FOR OPPOSITION
Jul 30, 2013 PUBO
NOTICE OF PUBLICATION
Jul 10, 2013 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jun 21, 2013 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 20, 2013 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jun 20, 2013 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 20, 2013 CRFA
ASSIGNED TO LIE
Jun 14, 2013 ALIE
ASSIGNED TO LIE
Jun 14, 2013 ALIE
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Jun 12, 2013 ERSI
LETTER OF SUSPENSION MAILED
Feb 11, 2013 CNSL
SUSPENSION LETTER WRITTEN
Feb 9, 2013 CNSL
ASSIGNED TO EXAMINER
Feb 8, 2013 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 19, 2012 NWOS
NEW APPLICATION ENTERED
Oct 19, 2012 NWAP

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