TrademarkDir
SERIOUSLY STRAIGHT
LIVE

Serial Number

78505473

Owner

Toni & Guy (USA) Limited

Attorney

Jaclyn Elizabeth Diffley

First Use Date

Sep 30, 2005

Filing Date

Oct 25, 2004

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SERIOUSLY STRAIGHT Trademark

Serial Number: 78505473 • Registration: 3169650

SERIOUSLY STRAIGHT is a trademark filed by Toni & Guy (USA) Limited on October 25, 2004. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

Toni & Guy (USA) Limited (171 trademarks)

2311 MIDWAY ROAD
CARROLLTON, TX 75006

Entity Type: 03

TIGI HOLDINGS LIMITED (45 trademarks)

1 SCOTT PLACE
MANCHESTER M3 3AA , GB

Entity Type: 24

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LONDON EC4Y0DY , GB

Entity Type: 11

UNILEVER PLC (357 trademarks)

Port Sunlight
Wirral, Merseyside , GB

Entity Type: 11

Trademark Details

Filing Date

October 25, 2004

Registration Date

November 7, 2006

First Use Anywhere

September 30, 2005

First Use in Commerce

September 30, 2005

Published for Opposition

October 4, 2005

Goods & Services

Hair care preparations [, cosmetics, and non-medicated skin care preparations ]

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 6, 2026 ASGN
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Nov 7, 2025 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 5, 2025 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Aug 5, 2025 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 5, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 5, 2025 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 29, 2025 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Jul 29, 2025 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 29, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 29, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 29, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 29, 2025 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 13, 2024 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 30, 2021 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 16, 2017 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jan 16, 2017 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 16, 2017 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 16, 2017 APRE
TEAS SECTION 8 & 9 RECEIVED
Nov 7, 2016 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Nov 7, 2015 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jan 8, 2013 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jan 8, 2013 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 7, 2013 APRE
TEAS SECTION 8 & 15 RECEIVED
Dec 6, 2012 E815
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 19, 2009 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 29, 2009 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 29, 2009 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jul 15, 2009 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 19, 2009 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 19, 2009 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 14, 2009 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 13, 2009 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 13, 2009 REAP
REGISTERED-PRINCIPAL REGISTER
Nov 7, 2006 R.PR
LAW OFFICE REGISTRATION REVIEW COMPLETED
Sep 29, 2006 REGV
ASSIGNED TO LIE
Sep 22, 2006 ALIE
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sep 18, 2006 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jul 10, 2006 SUPC
USE AMENDMENT FILED
Jun 20, 2006 IUAF
TEAS STATEMENT OF USE RECEIVED
Jun 20, 2006 EISU
NOA MAILED - SOU REQUIRED FROM APPLICANT
Dec 27, 2005 NOAM
PUBLISHED FOR OPPOSITION
Oct 4, 2005 PUBO
NOTICE OF PUBLICATION
Sep 14, 2005 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jun 14, 2005 PREV
ASSIGNED TO LIE
Jun 3, 2005 ALIE
EXAMINER'S AMENDMENT MAILED
Jun 2, 2005 CNEA
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 1, 2005 CNSA
EXAMINERS AMENDMENT -WRITTEN
Jun 1, 2005 CNEA
ASSIGNED TO EXAMINER
May 27, 2005 DOCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 5, 2005 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 5, 2005 REAP
NEW APPLICATION ENTERED
Nov 3, 2004 NWAP

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