SERGE LUTENS
LIVE

Serial Number

97842188

Owner

SHISEIDO COMPANY, LIMITED

Attorney

Mary Margaret L. O'Donnell

Filing Date

Mar 16, 2023

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SERGE LUTENS Trademark

Serial Number: 97842188 • Registration: 7933573

SERGE LUTENS is a trademark filed by SHISEIDO COMPANY, LIMITED on March 16, 2023. The trademark is classified under Class 9 (Computers & Electronics), Class 41 (Education & Entertainment), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

SHISEIDO COMPANY, LIMITED (926 trademarks)

7-5-5 Ginza
CHUO-KU, TOKYO , JP

Entity Type: 03

Trademark Details

Filing Date

March 16, 2023

Registration Date

September 9, 2025

Published for Opposition

July 22, 2025

Goods & Services

Entertainment services, namely, providing online non-downloadable virtual goods, namely, Cosmetic goods, Perfuming products, Perfumes, Make-up coats, After-shave lotions, Masks beauty, Cosmetic sets, Deodorants for personal use, perfumery, eau de cologne, Essential oils, Hair preparations and treatments, cosmetic hair styling preparations, lipsticks, Soaps, Toilet water for use in online virtual environments; Entertainment services, namely, providing online non-downloadable virtual goods, namely, Toiletry preparations, Bath gels, shower gels, body milks, face foundation, mascara, nail varnish, eyeshadow, make-up powder, bath salts, Not for medical purposes, Tooth pastes, Perfume bottles, pomanders, Security token hardware being encryption devices, all for use in online virtual environments; Entertainment services, namely, Providing of online computer games featuring non-downloadable virtual goods, namely, Cosmetic goods, Perfuming products, Perfumes, Make-up coats, After-shave lotions, Masks beauty, Cosmetic sets, Deodorants For personal use, perfumery, eau de cologne, Essential oils, Hair preparations and treatments, cosmetic hair styling preparations, lipsticks, Soaps, Toilet water; Entertainment services, namely, Providing of online computer games featuring non-downloadable virtual goods as prizes, namely, Toiletry preparations, Bath gels, shower gels, body milks, face foundation, mascara, nail varnish, eyeshadow, make-up powder, bath salts, Not for medical purposes, Tooth pastes, Perfume bottles, pomanders, Security token hardware being encryption devices for use in virtual environments; Providing of nondownloadable augmented reality game software; Providing of virtual reality games, on-line; Provision of on-line computer games; Virtual reality game services provided on-line from a computer network

Downloadable virtual goods, namely, computer programs featuring Cosmetic products, Perfumery products, Perfumes, Make-up, After-shave lotions, Beauty masks, Cosmetic kits, Antiperspirants toiletries for personal use, perfumery, eau de cologne, Essential oils, Hair preparations and treatments, Cosmetic hair styling preparations, lipsticks, Soaps, Toilet water, all the aforesaid goods for personal use in online virtual environments; Downloadable virtual goods, namely, computer programs featuring toiletry products, bath gels, Shower gels, Body milks, Foundations, Mascara, nail varnish, Eye shadow, Make-up powder, bath salts, Not for medical purposes, Dentifrices, Perfume flasks, Diffusers for emitting scent, All the aforesaid goods for use online and in virtual environments; Downloadable virtual reality game software; Downloadable computer software for managing cryptocurrency transactions, using blockchain technology; Downloadable software for trading, viewing, storing and managing virtual goods, namely, computer programs featuring Cosmetic products, Perfumery products, Perfumes, Make-up, After-shave lotions, Beauty masks, Cosmetic kits, Antiperspirants toiletries For personal use, perfumery, eau de cologne, Essential oils, Hair preparations and treatments, Cosmetic hair styling preparations, lipsticks, Soaps, Toilet water for personal use in online virtual environments; Downloadable software for trading, viewing, storing and managing virtual goods, namely, computer programs featuring toiletry products, bath gels, Shower gels, Body milks, Foundations, Mascara, nail varnish, Eye shadow, Make-up powder, bath salts, Not for medical purposes, Dentifrices, Perfume flasks, Diffusers for emitting scent for personal use in online virtual environments; Downloadable computer game software featuring Virtual goods, namely, Cosmetic products, Perfumery products, Perfumes, Make-up coats, After-shave lotions, Beauty masks, Cosmetic kits, Antiperspirants toiletries For personal use, perfumery, eau de cologne, Essential oils, Hair preparations and treatments, Cosmetic hair styling preparations, lipsticks, Soaps, Toilet water, All the aforesaid goods for personal use in online virtual environments; Downloadable computer game software featuring Virtual goods, namely, toiletry products, bath gels, Shower gels, Body milks, Foundations, Mascara, nail varnish, Eye shadow, Make-up powder, bath salts, Not for medical purposes, Dentifrices, Perfume flasks, Diffusers for emitting scent, All the aforesaid goods for use in online virtual environments; virtual reality headgear being virtual reality headsets and virtual reality glasses; Security tokens encryption devices in the nature of a fob-like device used by an authorized user of a computer system to facilitate authentication; Data gloves; Electronic virtual reality gloves; 3D spectacles; Smartglasses; Virtual reality glasses; Hologram apparatus; Encoded hologram apparatus for genuine product certification; encoded Holograms in the nature of electronic labels for genuine product certification; encoded Holographic images in the nature of electronic labels; encoded Holographic film in the nature of electronic labels; projection screens for displaying Holographic images; projection screens for displaying 3D holographic images; Downloadable virtual reality game software programs; downloadable computer software used as a digital wallet

Online retail store services featuring virtual goods, namely, cosmetics, Perfumery, perfumes, make up, After-shave lotions, Beauty masks, Cosmetic sets, Deodorants for personal use, Eau de Cologne, Essential oil, Haircare preparations and treatments, cosmetic hair dressing preparations, lip rouge, Soaps, eaux de toilette for use in online virtual worlds; Online retail store services featuring virtual goods, namely, toiletries, bath gel, Gels for use in the shower, Milks for the body, Face foundation, Mascara, nail polish, Eye liners, Make up powder, Bath salts, not for medical purposes, Dentifrices, perfume flasks, perfume diffusers for use in online virtual worlds; Providing online retail store services rendered in a virtual environment, featuring security tokens encryption device hardware, and downloadable digital files authenticated by non-fungible tokens (NFTs); Providing an online marketplace for buyers and sellers of virtual goods featuring cosmetics, Perfumery, perfumes, make up, After-shave lotions, Beauty masks, Cosmetic sets, Deodorants for personal use, Eau de Cologne, Essential oil, Haircare preparations and treatments, cosmetic hair dressing preparations, lip rouge, Soaps, eaux de toilette; Providing an online marketplace for buyers and sellers of virtual goods featuring toiletries, bath gel, gels for use in the shower, milks for the body, face foundation, mascara, nail polish, eye liners, make up powder, bath salts not for medical purposes, dentifrices, perfume flasks, perfume diffusers, and security tokens encryption device hardware; Promotion and Advertising, in relation to virtual goods, namely, cosmetics, perfumery, perfumes, make up, aftershave lotions, beauty masks, cosmetic sets, deodorants for personal use, eau de cologne, essential oil, haircare preparations and treatments, cosmetic hair dressing preparations, lip rouge, soaps, eaux de toilette; Promotion and Advertising, in relation to virtual goods, namely, toiletries, bath gel, Gels for use in the shower, Milks for the body, Face foundation, Mascara, nail polish, Eye liners, Make up powder, Bath salts, not for medical purposes, Dentifrices, perfume flasks, perfume diffusers, security tokens encryption device hardware; Auctioneering services featuring virtual goods, namely, cosmetics, Perfumery, perfumes, make up, After-shave lotions, Beauty masks, Cosmetic sets, Deodorants for personal use, Eau de Cologne, Essential oil, Haircare preparations and treatments, cosmetic hair dressing preparations, lip rouge, Soaps, eaux de toilette; Auctioneering services featuring Virtual goods, namely, toiletries, bath gel, Gels for use in the shower, Milks for the body, Face foundation, Mascara, nail polish, Eye liners, Make up powder, Bath salts, not for medical purposes, Dentifrices, perfume flasks, perfume diffusers, security tokens encryption device hardware; Arranging and conducting of events for commercial, advertising and promotional purposes in the field of Virtual goods, namely, cosmetics, Perfumery, perfumes, make up, After-shave lotions, Beauty masks, Cosmetic sets, Deodorants for personal use, Eau de Cologne, Essential oil, Haircare preparations and treatments, cosmetic hair dressing preparations, lip rouge, Soaps, eaux de toilette; Arranging and conducting of events for commercial, advertising and promotional purposes in the field of virtual goods, namely, toiletries, bath gel, Gels for use in the shower, Milks for the body, Face foundation, Mascara, nail polish, Eye liners, Make up powder, Bath salts, not for medical purposes, Dentifrices, perfume flasks, perfume diffusers, security tokens encryption device hardware; Marketing; Presentation of goods on communication media, for retail purposes, namely, providing online retail store services and television home shopping services in the field of general consumer merchandise; Organization of exhibitions for commercial or advertising purposes; Sales promotion; Provision of an online marketplace for buyers and sellers of goods and services; Advertising; Direct mail advertising; Product demonstrations and product display services, namely, product display arrangement; Distribution of samples for publicity purposes; Arranging and conducting of marketing promotional events For advertising and commercial purposes; Online advertising on a computer network; Providing business information via a web site; Distribution of samples

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Sep 9, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Sep 9, 2025 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 22, 2025 NPUB
PUBLISHED FOR OPPOSITION
Jul 22, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jul 16, 2025 NONP
ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Jun 27, 2025 ERRR
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 11, 2025 CNSA
EXAMINER'S AMENDMENT ENTERED
Jun 11, 2025 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Jun 11, 2025 GNEN
EXAMINERS AMENDMENT E-MAILED
Jun 11, 2025 GNEA
EXAMINERS AMENDMENT -WRITTEN
Jun 11, 2025 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Apr 24, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 24, 2025 CRFA
TEAS REQUEST FOR RECONSIDERATION RECEIVED
Apr 24, 2025 ERFR
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Feb 1, 2025 XELG
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Feb 1, 2025 XELR
NOTIFICATION OF FINAL REFUSAL EMAILED
Nov 5, 2024 GNFN
FINAL REFUSAL E-MAILED
Nov 5, 2024 GNFR
FINAL REFUSAL WRITTEN
Nov 5, 2024 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 1, 2024 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 1, 2024 CRFA
ASSIGNED TO LIE
Sep 30, 2024 ALIE
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun 6, 2024 TROA
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Mar 8, 2024 XELG
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Mar 8, 2024 XELR
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Dec 26, 2023 GNRN
NON-FINAL ACTION E-MAILED
Dec 26, 2023 GNRT
NON-FINAL ACTION WRITTEN
Dec 26, 2023 CNRT
ASSIGNED TO EXAMINER
Dec 13, 2023 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 6, 2023 NWOS
NEW APPLICATION ENTERED
Mar 20, 2023 NWAP