TrademarkDir
SANTA CRUZ
LIVE

Serial Number

74540195

Owner

LUXCO, INC.

Attorney

Michelle Alvey

First Use Date

Mar 13, 1972

Filing Date

Jun 20, 1994

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SANTA CRUZ Trademark

Serial Number: 74540195 • Registration: 1913669

SANTA CRUZ is a trademark filed by LUXCO, INC. on June 20, 1994. The trademark is classified under Class 33 (Wine & Spirits). The application is currently registered and active.

Owner Contact Info

LUXCO, INC. (238 trademarks)

5050 KEMPER AVENUE
ST. LOUIS, MO 63139

Entity Type: 03

David Sherman Corporation (119 trademarks)

5050 Kemper Ave
St Louis, MO 63045

Entity Type: 03

Trademark Details

Filing Date

June 20, 1994

Registration Date

August 22, 1995

First Use Anywhere

March 13, 1972

First Use in Commerce

March 13, 1972

Published for Opposition

May 30, 1995

Goods & Services

rum

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 2, 2025 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Dec 2, 2025 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 2, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 2, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Aug 19, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 22, 2024 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Sep 26, 2014 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Sep 26, 2014 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sep 26, 2014 89AG
TEAS SECTION 8 & 9 RECEIVED
Sep 25, 2014 E89R
CASE FILE IN TICRS
Jun 22, 2007 CFIT
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jan 24, 2005 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 24, 2005 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Nov 12, 2004 89AF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 12, 2004 TCCA
TEAS SECTION 8 & 9 RECEIVED
Nov 12, 2004 E89R
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 16, 2001 C15A
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Mar 26, 2001 815F
REGISTERED-PRINCIPAL REGISTER
Aug 22, 1995 R.PR
PUBLISHED FOR OPPOSITION
May 30, 1995 PUBO
NOTICE OF PUBLICATION
Apr 28, 1995 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 9, 1994 CNSA
ASSIGNED TO EXAMINER
Nov 7, 1994 DOCK

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