TrademarkDir
S FACTOR
LIVE

Serial Number

78490540

Owner

Toni & Guy (USA) Limited

Attorney

Jaclyn Elizabeth Diffley

Filing Date

Sep 28, 2004

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S FACTOR Trademark

Serial Number: 78490540 • Registration: 3871616

S FACTOR is a trademark filed by Toni & Guy (USA) Limited on September 28, 2004. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

Toni & Guy (USA) Limited (171 trademarks)

2311 MIDWAY ROAD
CARROLLTON, TX 75006

Entity Type: 03

TIGI HOLDINGS LIMITED (45 trademarks)

1 SCOTT PLACE
MANCHESTER M3 3AA , GB

Entity Type: 24

UNILEVER GLOBAL IP LIMITED (135 trademarks)

100 VICTORIA EMBANKMENT
LONDON EC4Y0DY , GB

Entity Type: 11

UNILEVER PLC (357 trademarks)

Port Sunlight
Wirral, Merseyside , GB

Entity Type: 11

Trademark Details

Filing Date

September 28, 2004

Registration Date

November 2, 2010

Published for Opposition

September 13, 2005

Goods & Services

Hair care products and preparations, namely, hair conditioner, hair tonic, hair gel, hair spray, hair mousse, hair pomade, hair sculpting gel, hair lotion

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 6, 2026 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 5, 2025 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Aug 5, 2025 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 5, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 5, 2025 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 29, 2025 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Jul 29, 2025 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 29, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 29, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 29, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 29, 2025 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 13, 2024 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 30, 2021 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 20, 2021 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
May 20, 2021 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 20, 2021 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 12, 2021 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 11, 2021 APRE
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Mar 10, 2021 EROP
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Sep 10, 2020 PR89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 4, 2020 APRE
TEAS SECTION 8 & 9 RECEIVED
Aug 25, 2020 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Nov 2, 2019 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
May 21, 2018 NAS8
REGISTERED - SEC. 8 (6-YR) ACCEPTED
May 21, 2018 8.OK
POST REGISTRATION ACTION MAILED - SEC. 8
Nov 20, 2017 PRA8
POST REGISTRATION ACTION MAILED - SEC. 8
May 18, 2017 PRA8
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 18, 2017 APRE
TEAS SECTION 8 RECEIVED
May 2, 2017 ES8R
REGISTERED-PRINCIPAL REGISTER
Nov 2, 2010 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sep 29, 2010 SUNA
LAW OFFICE REGISTRATION REVIEW COMPLETED
Sep 28, 2010 REGV
ASSIGNED TO LIE
Sep 28, 2010 ALIE
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sep 21, 2010 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Sep 8, 2010 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sep 8, 2010 AITU
USE AMENDMENT FILED
Aug 12, 2010 IUAF
TEAS STATEMENT OF USE RECEIVED
Aug 12, 2010 EISU
NOA MAILED - SOU REQUIRED FROM APPLICANT
Mar 9, 2010 NOAM
TTAB RELEASE CASE TO TRADEMARKS
Jan 22, 2010 TMBN
OPPOSITION TERMINATED NO. 999999
Jan 22, 2010 OP.T
OPPOSITION DISMISSED NO. 999999
Jan 22, 2010 OP.D
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 19, 2009 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 29, 2009 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 29, 2009 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jul 15, 2009 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 19, 2009 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 19, 2009 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 13, 2009 TCCA
ASSIGNED TO EXAMINER
Jan 2, 2009 DOCK
CASE ASSIGNED TO TTAB
Mar 24, 2008 TTBN
NOTICE OF ALLOWANCE CANCELLED
Feb 28, 2008 IUCN
DATA MODIFICATION COMPLETED
Feb 28, 2008 DMCC
TEAS STATEMENT OF USE RECEIVED
Feb 28, 2008 EISU
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 22, 2007 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 22, 2007 REAP
NOA MAILED - SOU REQUIRED FROM APPLICANT
Aug 28, 2007 NOAM
OPPOSITION TERMINATED NO. 999999
Jul 12, 2007 OP.T
OPPOSITION DISMISSED NO. 999999
Jul 12, 2007 OP.D
OPPOSITION INSTITUTED NO. 999999
Mar 22, 2006 OP.I
OPPOSITION INSTITUTED NO. 999999
Mar 15, 2006 OP.I
EXTENSION OF TIME TO OPPOSE RECEIVED
Oct 12, 2005 ETOF
PUBLISHED FOR OPPOSITION
Sep 13, 2005 PUBO
NOTICE OF PUBLICATION
Aug 24, 2005 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
May 24, 2005 PREV
ASSIGNED TO LIE
May 20, 2005 ALIE
EXAMINER'S AMENDMENT MAILED
May 16, 2005 CNEA
APPROVED FOR PUB - PRINCIPAL REGISTER
May 16, 2005 CNSA
EXAMINERS AMENDMENT -WRITTEN
May 16, 2005 CNEA
ASSIGNED TO EXAMINER
Apr 28, 2005 DOCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 5, 2005 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 5, 2005 REAP
PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Dec 7, 2004 AMPX
TEAS VOLUNTARY AMENDMENT RECEIVED
Dec 7, 2004 PARI
AMENDMENT FROM APPLICANT ENTERED
Nov 22, 2004 ACEC
ASSIGNED TO LIE
Nov 19, 2004 ALIE
CORRESPONDENCE RECEIVED IN LAW OFFICE
Nov 12, 2004 CRFA
TEAS VOLUNTARY AMENDMENT RECEIVED
Nov 12, 2004 PARI
NEW APPLICATION ENTERED
Oct 4, 2004 NWAP

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