TrademarkDir
RETHINK SWEET
LIVE

Serial Number

87107641

Owner

Whole Earth Sweetener Company LLC

Attorney

Lindsey N. Rothrock

First Use Date

Aug 31, 2016

Filing Date

Jul 18, 2016

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RETHINK SWEET Trademark

Serial Number: 87107641 • Registration: 5188472

RETHINK SWEET is a trademark filed by Whole Earth Sweetener Company LLC on July 18, 2016. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

Whole Earth Sweetener Company LLC (34 trademarks)

33 North Dearborn
Chicago, IL 60602

Entity Type: 16

HEARTLAND CONSUMER PRODUCTS LLC (172 trademarks)

14390 Clay Terrace Boulevard
Carmel, IN 46032

Entity Type: 16

Trademark Details

Filing Date

July 18, 2016

Registration Date

April 18, 2017

First Use Anywhere

August 31, 2016

First Use in Commerce

August 31, 2016

Published for Opposition

December 6, 2016

Goods & Services

Natural sweeteners; sweeteners principally comprised of natural sweeteners; sugar substitutes, principally of natural sweeteners; natural low-calorie sweeteners principally of herbal extracts; natural sweeteners principally composed of stevia extracts; natural sweeteners principally comprised of sugar alcohols; honey; treacle

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 9, 2026 ASGN
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Aug 12, 2026 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 12, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 12, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 12, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Aug 12, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Aug 12, 2026 COAR
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Apr 18, 2026 REM2
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 16, 2024 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Oct 4, 2023 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Oct 4, 2023 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 4, 2023 APRE
TEAS SECTION 8 & 15 RECEIVED
Apr 3, 2023 E815
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 14, 2023 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 14, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 14, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 14, 2023 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 14, 2023 COAR
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Apr 18, 2022 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 11, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 11, 2021 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Oct 11, 2021 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 11, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 11, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 11, 2021 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 1, 2020 ASCK
REGISTERED-PRINCIPAL REGISTER
Apr 18, 2017 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Mar 14, 2017 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 13, 2017 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Feb 26, 2017 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 24, 2017 AITU
USE AMENDMENT FILED
Feb 6, 2017 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 6, 2017 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 31, 2017 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 6, 2016 NPUB
PUBLISHED FOR OPPOSITION
Dec 6, 2016 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 16, 2016 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 27, 2016 CNSA
ASSIGNED TO EXAMINER
Oct 27, 2016 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 22, 2016 NWOS
NEW APPLICATION ENTERED
Jul 21, 2016 NWAP

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