RAISING THE BAR
LIVE

Serial Number

99420377

Owner

Benchmark Beverage Company, LLC

Attorney

Shannon Smith

First Use Date

Mar 31, 2022

Filing Date

Sep 30, 2025

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RAISING THE BAR Trademark

Serial Number: 99420377 • Registration: 8241828

RAISING THE BAR is a trademark filed by Benchmark Beverage Company, LLC on September 30, 2025. The trademark is classified under Class 39 (Transportation & Storage). The application is currently registered and active.

Owner Contact Info

Benchmark Beverage Company, LLC (60 trademarks)

31690 Glendale
Livonia, MI 48150

Entity Type: 16

Trademark Details

Filing Date

September 30, 2025

Registration Date

May 5, 2026

First Use Anywhere

March 31, 2022

First Use in Commerce

March 31, 2022

Published for Opposition

March 17, 2026

Goods & Services

Distribution services, namely, delivery of beer, wine, and distilled spirits; Import and export services, namely, transportation of the merchandise of others in the nature of alcoholic beverages

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
May 5, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
May 5, 2026 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 17, 2026 NPUB
PUBLISHED FOR OPPOSITION
Mar 17, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 11, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 24, 2026 CNSA
ASSIGNED TO EXAMINER
Dec 18, 2025 DOCK
APPLICATION FILING RECEIPT MAILED
Sep 30, 2025 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 30, 2025 NWOS
NEW APPLICATION ENTERED
Sep 30, 2025 NWAP