Serial Number
88826997
Owner
Blue Cross Blue Shield of North CarolinaAttorney
Lani Barnes BaxterFiling Date
Mar 9, 2020
PUSHING HEALTHCARE FURTHER Trademark
Serial Number: 88826997
Trademark Classes
Class 36 - Insurance & Financial
Insurance; financial affairs; monetary affairs; real estate affairs
Class 44 - Medical Services
Medical services; veterinary services; hygienic and beauty care for human beings or animals
Class 35 - Advertising & Business
Advertising; business management; business administration; office functions
Owner Contact Info
Legal Representation
Trademark Details
Filing Date
March 9, 2020
Registration Date
Not Registered
Published for Opposition
July 14, 2020
Goods & Services
Financial administration of the health care service plans of others, namely, administering prepaid financing of medical, hospital and health care services for others; insurance services, namely, the brokerage, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and medicare benefit plans; pharmacy benefit management services; insurance services, namely, the brokerage, administration and underwriting of life, disability and accidental death and dismemberment insurance plans; providing information regarding insurance services, namely, the brokerage, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and medicare benefit plans
Marketing services, namely, marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit plans for the benefit of others; marketing services, namely, marketing of life, disability, and accidental death and dismemberment insurance plans for the benefit of others; business management and consulting services for the health care industry, namely, independent health care management and coordination of health care provider services, namely, creating, providing, managing and maintaining the business administration of health care provider networks; providing public policy information in the fields of healthcare, and wellness; promoting public awareness of the importance of making good healthcare choices and safe prescription use; promoting public awareness regarding making good healthcare choices and safe prescription use by means of public advocacy
Healthcare services, namely, integrated healthcare services with a network of healthcare providers rendered through health maintenance organizations, preferred provider organizations, and high performance networks, namely, medical, dental, hospital, surgical, emergency, home health care, rehabilitative treatment, preventive health care treatment, physical therapy and mental therapy services; health care services, namely, providing information and a database in the fields of healthcare, wellness, and prescription medications; providing information regarding health issues, namely, providing health information regarding social determinants on health, based on community-based data, evidence-based programs and community needs; providing healthcare information and data about social and environmental conditions affecting access to healthcare; providing health information, namely, providing disease awareness information and treatment information in the fields of substance abuse and addiction; providing a website featuring health information in the field of healthcare, wellness, addiction treatment, and prescription medications; providing health information in the form of educational information regarding healthcare comprehensive healthcare benefit programs, namely, integrated healthcare services with a network of healthcare providers and healthcare rendered through health maintenance organizations and preferred provider organizations in the nature of medical, hospital, home healthcare, preventive healthcare treatment, mental therapy services; providing a website featuring information in the fields of healthcare, wellness, and nutrition