TrademarkDir
PURE WHITE
LIVE

Serial Number

73634680

Owner

CLAIROL INCORPORATED

Attorney

Victoria Friedman

First Use Date

Jan 27, 1958

Filing Date

Dec 10, 1986

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PURE WHITE Trademark

Serial Number: 73634680 • Registration: 1526356

PURE WHITE is a trademark filed by CLAIROL INCORPORATED on December 10, 1986. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

CLAIROL INCORPORATED (1,314 trademarks)

Entity Type: 03

NOXELL CORPORATION (921 trademarks)

HUNT VALLEY, MD 210302098

Entity Type: 03

PROCTER & GAMBLE COMPANY, THE (2,297 trademarks)

Entity Type: 03

WELLA OPERATIONS US, LLC (260 trademarks)

4500 PARK GRANADA, SUITE 100
CALABASAS, CA 91302

Entity Type: 16

Trademark Details

Filing Date

December 10, 1986

Registration Date

February 28, 1989

First Use Anywhere

January 27, 1958

First Use in Commerce

January 27, 1958

Published for Opposition

November 22, 1988

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 16, 2021 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 16, 2021 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 26, 2021 CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 26, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 26, 2021 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 26, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 26, 2021 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 26, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 26, 2021 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 26, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 26, 2021 COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 26, 2021 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 17, 2019 NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 17, 2019 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
May 17, 2019 RNL2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
May 17, 2019 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 17, 2019 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 17, 2019 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 17, 2019 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 17, 2019 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 15, 2019 E89R
TEAS SECTION 8 & 9 RECEIVED
Apr 15, 2019 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Feb 28, 2018 REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Feb 28, 2018 REM2
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 13, 2017 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 13, 2017 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 13, 2017 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 13, 2017 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 14, 2016 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 14, 2016 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Nov 23, 2016 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Nov 23, 2016 ASCK
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Mar 10, 2009 RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Mar 10, 2009 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 10, 2009 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 10, 2009 89AG
ASSIGNED TO PARALEGAL
Mar 4, 2009 PLGL
ASSIGNED TO PARALEGAL
Mar 4, 2009 PLGL
TEAS SECTION 8 & 9 RECEIVED
Feb 27, 2009 E89R
TEAS SECTION 8 & 9 RECEIVED
Feb 27, 2009 E89R
CASE FILE IN TICRS
Jul 29, 2008 CFIT
CASE FILE IN TICRS
Jul 29, 2008 CFIT
REVIEW OF CORRESPONDENCE COMPLETE
Aug 15, 2005 CORV
REVIEW OF CORRESPONDENCE COMPLETE
Aug 15, 2005 CORV
ASSIGNED TO PARALEGAL
Aug 11, 2005 PLGL
ASSIGNED TO PARALEGAL
Aug 11, 2005 PLGL
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Sep 3, 1995 8.OK
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Sep 3, 1995 8.OK
REGISTERED - SEC. 8 (6-YR) FILED
Jan 11, 1995 8.AF
REGISTERED - SEC. 8 (6-YR) FILED
Jan 11, 1995 8.AF
POST REGISTRATION ACTION CORRECTION
Jan 11, 1995 XXXX
POST REGISTRATION ACTION CORRECTION
Jan 11, 1995 XXXX
REGISTERED-PRINCIPAL REGISTER
Feb 28, 1989 R.PR
REGISTERED-PRINCIPAL REGISTER
Feb 28, 1989 R.PR
PUBLISHED FOR OPPOSITION
Nov 22, 1988 PUBO
PUBLISHED FOR OPPOSITION
Nov 22, 1988 PUBO
NOTICE OF PUBLICATION
Oct 22, 1988 NPUB
NOTICE OF PUBLICATION
Oct 22, 1988 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 7, 1988 CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 7, 1988 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 30, 1988 CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 30, 1988 CRFA
FINAL REFUSAL MAILED
May 24, 1988 CNFR
FINAL REFUSAL MAILED
May 24, 1988 CNFR
ALLOWANCE/COUNT WITHDRAWN
May 6, 1988 ZZZZ
ALLOWANCE/COUNT WITHDRAWN
May 6, 1988 ZZZZ
NON-FINAL ACTION MAILED
Oct 13, 1987 CNRT
NON-FINAL ACTION MAILED
Oct 13, 1987 CNRT
NON-FINAL ACTION MAILED
Oct 13, 1987 CNRT
NON-FINAL ACTION MAILED
Oct 13, 1987 CNRT
ALLOWANCE/COUNT WITHDRAWN
Oct 8, 1987 ZZZZ
ALLOWANCE/COUNT WITHDRAWN
Oct 8, 1987 ZZZZ
FINAL REFUSAL MAILED
Aug 13, 1987 CNFR
FINAL REFUSAL MAILED
Aug 13, 1987 CNFR
NON-FINAL ACTION MAILED
Feb 17, 1987 CNRT
NON-FINAL ACTION MAILED
Feb 17, 1987 CNRT
ASSIGNED TO EXAMINER
Feb 11, 1987 DOCK
ASSIGNED TO EXAMINER
Feb 11, 1987 DOCK

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