TrademarkDir
PURE LIVING
LIVE

Serial Number

90684847

Owner

THE VITAMIN SHOPPE, LLC

Attorney

Jeremy S. Boczko

First Use Date

Feb 13, 2020

Filing Date

Apr 30, 2021

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PURE LIVING Trademark

Serial Number: 90684847 • Registration: 6903997

PURE LIVING is a trademark filed by THE VITAMIN SHOPPE, LLC on April 30, 2021. The trademark is classified under Class 5 (Pharmaceuticals). The application is currently registered and active.

Owner Contact Info

THE VITAMIN SHOPPE, LLC (100 trademarks)

11812 SAN VICENTE BLVD., SUITE 604
LOS ANGELES, CA 90049

Entity Type: 16

TVS BUYER, LLC (94 trademarks)

11812 SAN VICENTE BLVD., SUITE 604
LOS ANGELES, CA 90049

Entity Type: 16

Vitamin Shoppe Procurement Services LLC

300 Harmon Meadow Boulevard
Secaucus, NJ 07094

Entity Type: 16

Trademark Details

Filing Date

April 30, 2021

Registration Date

November 22, 2022

First Use Anywhere

February 13, 2020

First Use in Commerce

February 13, 2020

Published for Opposition

September 6, 2022

Goods & Services

Vitamins and dietary, mineral, and nutritional supplement

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 12, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Feb 25, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Feb 25, 2026 ASCK
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Feb 20, 2026 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 20, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 20, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 20, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 20, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 20, 2026 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 11, 2025 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 28, 2025 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Oct 23, 2024 ASCK
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Nov 22, 2022 NRCC
REGISTERED-PRINCIPAL REGISTER
Nov 22, 2022 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 6, 2022 NPUB
PUBLISHED FOR OPPOSITION
Sep 6, 2022 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 17, 2022 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 1, 2022 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Aug 1, 2022 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Aug 1, 2022 CRFA
ASSIGNED TO LIE
Jul 29, 2022 ALIE
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jul 8, 2022 TROA
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 23, 2022 ASCK
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 2, 2022 GNRN
NON-FINAL ACTION E-MAILED
Jun 2, 2022 GNRT
NON-FINAL ACTION WRITTEN
Jun 2, 2022 CNRT
ASSIGNED TO EXAMINER
May 24, 2022 DOCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 4, 2022 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Apr 4, 2022 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 4, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 4, 2022 REAP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jan 19, 2022 ASCK
ASSIGNED TO EXAMINER
Jan 5, 2022 DOCK
ASSIGNED TO EXAMINER
Dec 30, 2021 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 5, 2021 NWOS
NEW APPLICATION ENTERED
May 4, 2021 NWAP

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