Serial Number
99681697
Owner
Interactive Advertising Bureau, Inc.Attorney
Kevin GriersonFiling Date
Mar 4, 2026
PROJECT EIDOS Trademark
Serial Number: 99681697
Trademark Classes
Class 41 - Education & Entertainment
Education; providing of training; entertainment; sporting and cultural activities
Class 42 - Computer & Scientific
Scientific and technological services; industrial analysis and research services
Class 35 - Advertising & Business
Advertising; business management; business administration; office functions
Owner Contact Info
116 West 27th Street, 7th Floor
New York, NY 10016
Entity Type: 99
Legal Representation
Correspondence Address
Kevin Grierson CM LAW LLP
2504 Cachet Court
Virginia Beach, VA 23456
United States
Trademark Details
Filing Date
March 4, 2026
Registration Date
Not Registered
Goods & Services
Development of voluntary standards for interactive advertising; Research and development and consultation related thereto in the field of digital media and interactive advertising
Educational services, namely, conducting classes, seminars, conferences and workshops in the field of advertising; Educational services, namely, conducting classes, seminars, conferences and workshops in the field of digital media and interactive advertising and distribution of course materials in connection therewith in printed or electronic format
Providing thought leadership commentary in the field of digital advertising
Filing History
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COVER
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NATURAL FERTILIZER
NEWTON'S TREE
DRONE PROS
TOTAL ADDRESSABLE LIVES (TAL)A METRIC OR FRAMEWORK USED TO ESTIMATE THE TOTAL NUMBER OF INDIVIDUALS (OR "LIVES") WHO COULD POTENTIALLY BENEFIT FROM, INTERACT WITH, BE SERVED BY, OR BE IMPACTED BY A PRODUCT, SERVICE, PLATFORM, INITIATIVE, ECOSYSTEM, OR SOLUTION IN A GIVEN MARKET, SECTOR, OR GLOBAL CONTEXT.TAL REPRESENTS THE MAXIMUM POTENTIAL HUMAN REACH OR POPULATION OPPORTUNITY IF THE OFFERING ACHIEVED FULL ADOPTION OR COVERAGE, WITHOUT LIMITATIONS ON GEOGRAPHY, ACCESSIBILITY, OR OTHER BARRIERS. IT SERVES AS A COMPLEMENTARY OR ALTERNATIVE MEASURE TO TRADITIONAL MARKET SIZING CONCEPTS (SUCH AS TOTAL ADDRESSABLE MARKET OR TAM), WITH AN EMPHASIS ON HUMAN-CENTRIC SCALE RATHER THAN SOLELY FINANCIAL OR UNIT-BASED REVENUE.KEY CHARACTERISTICS (FOR BROAD APPLICABILITY):APPLICABLE ACROSS INDUSTRIES, INCLUDING BUT NOT LIMITED TO ENERGY, HEALTHCARE, EDUCATION, TECHNOLOGY, SUSTAINABILITY, INFRASTRUCTURE, AND SOCIAL IMPACT SECTORS.FOCUSES ON DYNAMIC, POPULATION-BASED OPPORTUNITY (E.G., INDIVIDUALS, COMMUNITIES, OR END-USERS).CAN BE CALCULATED GLOBALLY, REGIONALLY, OR BY SEGMENT, AND UPDATED OVER TIME TO REFLECT EVOLVING CONDITIONS. USEFUL FOR STRATEGIC PLANNING, PARTNERSHIP EVALUATION, IMPACT ASSESSMENT, INVESTMENT ANALYSIS, AND ECOSYSTEM GROWTH MODELING.