PROJECT EIDOS
LIVE

Serial Number

99681697

Owner

Interactive Advertising Bureau, Inc.

Attorney

Kevin Grierson

Filing Date

Mar 4, 2026

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PROJECT EIDOS Trademark

Serial Number: 99681697

PROJECT EIDOS is a trademark filed by Interactive Advertising Bureau, Inc. on March 4, 2026. The trademark is classified under Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Interactive Advertising Bureau, Inc. (26 trademarks)

116 West 27th Street, 7th Floor
New York, NY 10016

Entity Type: 99

Trademark Details

Filing Date

March 4, 2026

Registration Date

Not Registered

Goods & Services

Development of voluntary standards for interactive advertising; Research and development and consultation related thereto in the field of digital media and interactive advertising

Educational services, namely, conducting classes, seminars, conferences and workshops in the field of advertising; Educational services, namely, conducting classes, seminars, conferences and workshops in the field of digital media and interactive advertising and distribution of course materials in connection therewith in printed or electronic format

Providing thought leadership commentary in the field of digital advertising

Filing History

NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jul 7, 2026 GNRN
NON-FINAL ACTION E-MAILED
Jul 7, 2026 GNRT
NON-FINAL ACTION WRITTEN
Jul 7, 2026 CNRT
ASSIGNED TO EXAMINER
Jul 2, 2026 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 1, 2026 NWOS
APPLICATION FILING RECEIPT MAILED
Mar 4, 2026 MAFR
NEW APPLICATION ENTERED
Mar 4, 2026 NWAP

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TOTAL ADDRESSABLE LIVES (TAL)A METRIC OR FRAMEWORK USED TO ESTIMATE THE TOTAL NUMBER OF INDIVIDUALS (OR "LIVES") WHO COULD POTENTIALLY BENEFIT FROM, INTERACT WITH, BE SERVED BY, OR BE IMPACTED BY A PRODUCT, SERVICE, PLATFORM, INITIATIVE, ECOSYSTEM, OR SOLUTION IN A GIVEN MARKET, SECTOR, OR GLOBAL CONTEXT.TAL REPRESENTS THE MAXIMUM POTENTIAL HUMAN REACH OR POPULATION OPPORTUNITY IF THE OFFERING ACHIEVED FULL ADOPTION OR COVERAGE, WITHOUT LIMITATIONS ON GEOGRAPHY, ACCESSIBILITY, OR OTHER BARRIERS. IT SERVES AS A COMPLEMENTARY OR ALTERNATIVE MEASURE TO TRADITIONAL MARKET SIZING CONCEPTS (SUCH AS TOTAL ADDRESSABLE MARKET OR TAM), WITH AN EMPHASIS ON HUMAN-CENTRIC SCALE RATHER THAN SOLELY FINANCIAL OR UNIT-BASED REVENUE.KEY CHARACTERISTICS (FOR BROAD APPLICABILITY):APPLICABLE ACROSS INDUSTRIES, INCLUDING BUT NOT LIMITED TO ENERGY, HEALTHCARE, EDUCATION, TECHNOLOGY, SUSTAINABILITY, INFRASTRUCTURE, AND SOCIAL IMPACT SECTORS.FOCUSES ON DYNAMIC, POPULATION-BASED OPPORTUNITY (E.G., INDIVIDUALS, COMMUNITIES, OR END-USERS).CAN BE CALCULATED GLOBALLY, REGIONALLY, OR BY SEGMENT, AND UPDATED OVER TIME TO REFLECT EVOLVING CONDITIONS. USEFUL FOR STRATEGIC PLANNING, PARTNERSHIP EVALUATION, IMPACT ASSESSMENT, INVESTMENT ANALYSIS, AND ECOSYSTEM GROWTH MODELING.

TOTAL ADDRESSABLE LIVES (TAL)A METRIC OR FRAMEWORK USED TO ESTIMATE THE TOTAL NUMBER OF INDIVIDUALS (OR "LIVES") WHO COULD POTENTIALLY BENEFIT FROM, INTERACT WITH, BE SERVED BY, OR BE IMPACTED BY A PRODUCT, SERVICE, PLATFORM, INITIATIVE, ECOSYSTEM, OR SOLUTION IN A GIVEN MARKET, SECTOR, OR GLOBAL CONTEXT.TAL REPRESENTS THE MAXIMUM POTENTIAL HUMAN REACH OR POPULATION OPPORTUNITY IF THE OFFERING ACHIEVED FULL ADOPTION OR COVERAGE, WITHOUT LIMITATIONS ON GEOGRAPHY, ACCESSIBILITY, OR OTHER BARRIERS. IT SERVES AS A COMPLEMENTARY OR ALTERNATIVE MEASURE TO TRADITIONAL MARKET SIZING CONCEPTS (SUCH AS TOTAL ADDRESSABLE MARKET OR TAM), WITH AN EMPHASIS ON HUMAN-CENTRIC SCALE RATHER THAN SOLELY FINANCIAL OR UNIT-BASED REVENUE.KEY CHARACTERISTICS (FOR BROAD APPLICABILITY):APPLICABLE ACROSS INDUSTRIES, INCLUDING BUT NOT LIMITED TO ENERGY, HEALTHCARE, EDUCATION, TECHNOLOGY, SUSTAINABILITY, INFRASTRUCTURE, AND SOCIAL IMPACT SECTORS.FOCUSES ON DYNAMIC, POPULATION-BASED OPPORTUNITY (E.G., INDIVIDUALS, COMMUNITIES, OR END-USERS).CAN BE CALCULATED GLOBALLY, REGIONALLY, OR BY SEGMENT, AND UPDATED OVER TIME TO REFLECT EVOLVING CONDITIONS. USEFUL FOR STRATEGIC PLANNING, PARTNERSHIP EVALUATION, IMPACT ASSESSMENT, INVESTMENT ANALYSIS, AND ECOSYSTEM GROWTH MODELING.