PLUS+ Trademark

televisions and video cassette recorders and players; built-in and remote controllers for control of televisions, video cassette recorders and players, cable television boxes and satellite receivers; blank video cassette tapes; pre-recorded video cassette tapes featuring program-related embedded text and data information selectively accessible by a viewer; electronic coupon system comprised of magnetic cards, smart cards, calculators and coupon printers for generating point-of sale discount coupons; television accessory apparatus for purchasing and for storing and managing available credit for purchasing pay-per-view television programming and information services; video accessory apparatus for storing and retrieving information associated with broadcast video programs and programs recorded on a video cassette tape; and video production apparatus for insertion of data into video signals

publications and printed material, namely television listing features in and supplements to newspapers and magazines, and newsletters featuring information about video equipment and to the reception and/or recording of programs and other information broadcast over the airwaves or cable

television broadcasting and the electronic transmission to broadcasters of on-screen electronic schedules for broadcast and cable television program listings, classified advertisements, real estate listings, shopping catalogs, video magazines and entertainment services including movie listings, concert listings and restaurant listings with menus and broadcasting of video programs and information associated therewith

advertising and business services, namely providing advertisers with programming numbers and information to be used by viewers to receive and record advertisements corresponding to the programming numbers; promoting the sale of goods and services through the dissemination of programming numbers and information to be used by viewers to record television advertisements for such goods and services; licensing of technology to be used in the production of video advertising and programs having embedded text and data information selectively accessible by a viewer

providing publishers with information to be contained in newspapers and periodical features consisting of programming numbers for control of televisions, video cassette recorders and players, cable television boxes and satellite receivers; providing programming information to broadcasters, program producers and program distributors for control of televisions, video cassette recorders and players, cable television boxes and satellite receivers to receive and record programs selected by a user