PLAYBOOK EXPERIENCE
LIVE

Serial Number

98727609

Owner

LulaFit, Inc.

Attorney

Joel E. Tragesser

First Use Date

Nov 10, 2025

Filing Date

Aug 30, 2024

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PLAYBOOK EXPERIENCE Trademark

Serial Number: 98727609

PLAYBOOK EXPERIENCE is a trademark filed by LulaFit, Inc. on August 30, 2024. The trademark is classified under Class 36 (Insurance & Financial), Class 37 (Building & Construction), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

LulaFit, Inc. (3 trademarks)

167 North Green Street, 4th Floor
Chicago, IL 60606

Entity Type: 03

Trademark Details

Filing Date

August 30, 2024

Registration Date

Not Registered

First Use Anywhere

November 10, 2025

First Use in Commerce

November 10, 2025

Published for Opposition

May 20, 2025

Goods & Services

Administering group purchasing programs and other discount programs, namely negotiating with providers of insurance, banking, credit card processing, travel and transportation services, to enable participant members of a business community to obtain discounts on the purchase of those services from others; Arranging and conducting special events, parties, camps, concerts and travel for business purposes; Assistance and advice regarding business location; Business advisory services in the fields of interior design and urban planning design of spas, fitness centers, shared community spaces, and cafés; Business development services, namely, providing start-up support for businesses of others; Business information services; Business management of commercial gyms, corporate gyms, health clubs, and fitness centers for others, namely, relating to pre-opening, staffing, marketing, and daily operation of gyms, health clubs, and fitness centers in standalone commercial facilities, commercial real estate properties, residential communities, hotels, and resorts; Business management of spas for others, namely, relating to pre-opening, staffing, marketing, and daily operation of spas in standalone facilities, hotels, resorts, communities, and luxury condominiums; Business management of spas, fitness centers, pools, shared community spaces, and cafés for others; Business operation of commercial real estate, offices and office space for others; Business operation of commercial real estate, offices and office space for others, namely, shared office venues with conference facilities; Computer-assisted business information and research services; Incubation services, namely, providing office space containing business equipment to emerging, start-up and existing companies; Incubation services, namely, providing work space containing business equipment to emerging, start-up and existing companies; Managing and operating business conference centers for others; Market analysis and research services in the nature of competitive analysis and consumer psychographic analysis in the field of spas, fitness centers, shared community spaces, and cafés; Market analysis services in the nature of amenities, namely, spas, fitness centers, shared community spaces, and cafés; Procurement, namely, purchasing furniture, fixtures, and equipment for spas and commercial and corporate gyms and fitness centers; Providing co-working facilities equipped with private offices, office equipment, mailroom, printing center, receptionist, kitchen, meeting rooms, telecommunications equipment and other office amenities; Providing facilities for business meetings; Providing facilities for business meetings and business events; providing office support services; Providing office-share services in the nature of providing facilities for the use of office equipment

Consulting services in the field of planning and layout design services for spas, fitness centers, shared community spaces, and cafés; Computer services, namely, cloud hosting provider services; Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in business and social networking; Computer services, namely, hosting on-line web facilities for others for organizing and conducting online introductions, meetings, gatherings and interactive discussions; Computer services, namely, on-site and remote management of IT systems of others; installation, updating and maintenance of computer software; providing online non-downloadable computer software platforms featuring a web-based on-line portal for customers to participate in business and social networking, engage in virtual communities, manage membership in a co-working and private office facilities service, request and manage office assignments, reserve conference rooms, control employees' user access, order printing services, and sign up and pay for vendor services such as catering, benefits and health insurance; Technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems; Technical support services, namely, troubleshooting of computer software problems

Maintenance services for furniture, fixtures, and equipment for spas along with commercial and corporate gyms and fitness centers

Financial services, namely, asset management services; Investment advisory and management services; Providing real estate and financial information by electronic means; Rental of office space

Arranging, organizing, conducting and hosting social entertainment events; Arranging, organizing, conducting, and hosting social entertainment events, namely, fitness classes, cooking classes, social mixers, sporting leagues, holiday-themed events, summer camps, pet events, food and drink tasting events, and new tenant mixers; Electronic publication of blogs, brochures, magazines, and newsletters on a wide variety of topics; Entertainment and educational services, namely, organizing, conducting and arranging training, classes, seminars, workshops, conferences and exhibitions in the fields of business, technology and social networking

Filing History

NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sep 11, 2026 GNRN
NON-FINAL ACTION E-MAILED
Sep 11, 2026 GNRT
SU - NON-FINAL ACTION - WRITTEN
Sep 11, 2026 CNRT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Aug 25, 2026 EXRA
STATEMENT OF USE PROCESSING COMPLETE
Aug 24, 2026 SUPC
SOU EXTENSION 2 GRANTED
Aug 24, 2026 EX2G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Aug 24, 2026 AITU
SOU TEAS EXTENSION RECEIVED
Jul 14, 2026 EEXT
SOU EXTENSION 2 FILED
Jul 13, 2026 EXT2
USE AMENDMENT FILED
Jun 16, 2026 IUAF
TEAS STATEMENT OF USE RECEIVED
Jun 16, 2026 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jan 12, 2026 EXRA
SOU EXTENSION 1 GRANTED
Jan 12, 2026 EX1G
SOU EXTENSION 1 FILED
Jan 12, 2026 EXT1
SOU TEAS EXTENSION RECEIVED
Jan 12, 2026 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 15, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 20, 2025 NPUB
PUBLISHED FOR OPPOSITION
May 20, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 14, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 22, 2025 CNSA
EXAMINER'S AMENDMENT ENTERED
Apr 22, 2025 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Apr 22, 2025 GNEN
EXAMINERS AMENDMENT E-MAILED
Apr 22, 2025 GNEA
EXAMINERS AMENDMENT -WRITTEN
Apr 22, 2025 CNEA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 10, 2025 GNRN
NON-FINAL ACTION E-MAILED
Mar 10, 2025 GNRT
NON-FINAL ACTION WRITTEN
Mar 10, 2025 CNRT
ASSIGNED TO EXAMINER
Mar 6, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 31, 2024 NWOS
NEW APPLICATION ENTERED
Aug 31, 2024 NWAP