Serial Number
50035396
Owner
Entravision Communications CorporationAttorney
Catherine M.C. FarrellyFirst Use Date
Jul 1, 2026
Filing Date
Aug 6, 2026
PLAYBACK REWARDS Trademark
Serial Number: 50035396
Trademark Classes
Class 9 - Computers & Electronics
Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments
Class 36 - Insurance & Financial
Insurance; financial affairs; monetary affairs; real estate affairs
Class 42 - Computer & Scientific
Scientific and technological services; industrial analysis and research services
Class 35 - Advertising & Business
Advertising; business management; business administration; office functions
Owner Contact Info
1 Estrella Way
Burbank, CA 91504
Entity Type: 03
Legal Representation
Correspondence Address
Catherine M.C. Farrelly Frankfurt Kurnit Klein & Selz PC
28 Liberty Street
New York, NY 10005
United States
Trademark Details
Filing Date
August 6, 2026
Registration Date
Not Registered
First Use Anywhere
July 1, 2026
First Use in Commerce
July 1, 2026
Goods & Services
Administering a loyalty program which provides online and mobile game users loyalty incentives; Arranging and conducting incentive reward programs to promote online and mobile games; Administration of a consumer loyalty program enabling participants to obtain product discounts, gift cards, and other incentives to promote online and mobile games; Promoting the products and services of others by providing loyalty points and incentives programs via software application
Software as a service featuring software for providing a loyalty program for video game users; software as a service featuring software for incentive award programs to promote the use and discovery of video games of others; providing temporary use of online non-downloadable computer software for the monetization of, and to increase, video game engagement
Mobile and online payment processing services; Providing cash, pre-paid gift cards and other rebates for credit card and debit card use as part of a customer loyalty program; Gift card transaction processing services; Loyalty program payment processing services
Downloadable software application for providing a loyalty program for video game users; downloadable software application for incentive award programs to promote the use and discovery of video games of others; downloadable computer software for the monetization of, and to increase, video game engagement