PLANNING BY DESIGN
LIVE

Serial Number

97333666

Owner

Optonomy, Inc.

Attorney

Lindsey N. Rothrock

Filing Date

Mar 28, 2022

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PLANNING BY DESIGN Trademark

Serial Number: 97333666

PLANNING BY DESIGN is a trademark filed by Optonomy, Inc. on March 28, 2022. The trademark is classified under Class 9 (Computers & Electronics), Class 38 (Telecommunications), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Optonomy, Inc.

309 South Main Street
Ann Arbor, MI 48104

Entity Type: 03

Optilogic, Inc.

309 South Main Street
Ann Arbor, MI 48104

Entity Type: 03

Trademark Details

Filing Date

March 28, 2022

Registration Date

Not Registered

Published for Opposition

April 18, 2023

Goods & Services

Platform as a service (PaaS) services featuring computer software platforms and application development software that enable users to design, configure, collaborate on, test, deploy, manage, and share custom-made software applications and solutions in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Platform as a service (PaaS) services featuring computer software platforms and application development software for use in modeling, simulating, analyzing, assessing risks for, creating strategies for, and optimizing supply chains and supply chain infrastructure; Software as a service (SaaS) services featuring software for use in modeling, simulating, analyzing, assessing risks for, creating strategies for, and optimizing supply chains and supply chain infrastructure; Providing temporary use of online, non-downloadable software that enables users to design, configure, collaborate on, test, deploy, manage, and share custom-made software applications and solutions in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Providing temporary use of online, non-downloadable software for use in modeling, simulating, analyzing, assessing risks for, creating strategies for, and optimizing supply chains and supply chain infrastructure; Providing a website featuring online, non-downloadable software that enables users to design, configure, collaborate on, test, deploy, manage, and share custom-made software applications and solutions in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Providing a website featuring online, non-downloadable software for use in modeling, simulating, analyzing, assessing risks for, creating strategies for, and optimizing supply chains and supply chain infrastructure; Application service provider featuring application programming interface (API) software; Application service provider featuring application programming interface (API) software for use in integrating supply chain models into software applications and solutions; Computer software design; Software design and development; Design, development, implementation, installation, updating, and maintenance of computer software and computer software applications; Computer software consultation; Consulting and advisory services in the fields of design, selection, development, implementation and use of computer software and computer software applications; Consulting and advisory services in the field of providing online, non-downloadable computer software and software applications; Providing on-line, non-downloadable computer software programs for accessing information in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation

Business consultation, business advisory and business strategy services in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Business support services, namely, providing assistance and guidance in developing, executing, and implementing goals, projects, and strategies in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation

Downloadable computer software and downloadable mobile applications that enable users to design, configure, collaborate on, test, deploy, manage, and share custom-made software applications and solutions in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Downloadable computer software and downloadable mobile applications for use in modeling, simulating, analyzing, assessing risks for, creating strategies for, and optimizing supply chains and supply chain infrastructure; Downloadable computer software platforms that enable users to design, configure, collaborate on, test, deploy, manage, and share custom-made software applications and solutions in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Downloadable computer software platforms for use in modeling, simulating, analyzing, assessing risks for, creating strategies for, and optimizing supply chains and supply chain infrastructure; Downloadable application programming interface (API) software; Downloadable application programming interface (API) software for use in integrating supply chain models into software applications and solutions; Downloadable instructional, educational, and teaching materials, namely, written materials, audiovisual materials, and software featuring information pertaining to supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Downloadable electronic publications, namely, e-books, blogs, vlogs, pamphlets, guides, training manuals, booklets, brochures, newsletters, articles, essays, and reports pertaining to supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Downloadable webinars and videos pertaining to supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Downloadable electronic publications, namely, newsletters, delivered by email, pertaining to supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation

Educational services, namely, providing and conducting online, non-downloadable webinars, presentations, programs, training, instruction, non-downloadable videos, classes, workshops, seminars, conferences, and events, and distributing educational materials in connection therewith, and providing and conducting in-person presentations, programs, training, instruction, classes, workshops, seminars, conferences, and events, and distributing educational materials in connection therewith, all of the foregoing pertaining to supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Providing online, non-downloadable publications in the nature of periodicals featuring graphics, text, visual works and other content featuring supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Providing online, non-downloadable audio, audiovisual and multimedia recordings featuring content in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Providing online, non-downloadable publications in the nature of articles, pamphlets, essays, reports, guides, training manuals, booklets, brochures, newsletters, e-books, vlogs, and blogs, all of the foregoing featuring supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Providing online, non-downloadable web videos, webinars, and webcasts, all of the foregoing featuring supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Providing on-line, non-downloadable videos featuring prerecorded events and continuing programs featuring supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Coaching in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation; Business training in the fields of supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation

Streaming of audiovisual matter featuring live events and programs on the Internet pertaining to supply chains, supply chain infrastructure, supply chain modeling, supply chain optimization, and supply chain simulation

Filing History

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 10, 2025 EXRA
SOU EXTENSION 5 GRANTED
Dec 9, 2025 EX5G
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 9, 2025 CHAN
SOU EXTENSION 5 FILED
Nov 25, 2025 EXT5
SOU TEAS EXTENSION RECEIVED
Nov 25, 2025 EEXT
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Nov 17, 2025 AITU
TEAS POST PUBLICATION AMENDMENT RECEIVED
Aug 20, 2025 EPPA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Apr 30, 2025 EXRA
SOU EXTENSION 4 GRANTED
Apr 29, 2025 EX4G
SOU EXTENSION 4 FILED
Apr 29, 2025 EXT4
SOU TEAS EXTENSION RECEIVED
Apr 29, 2025 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 3, 2025 EXRA
SOU EXTENSION 3 GRANTED
Dec 13, 2024 EX3G
SOU EXTENSION 3 FILED
Dec 12, 2024 EXT3
SOU TEAS EXTENSION RECEIVED
Dec 12, 2024 EEXT
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 13, 2024 ASCK
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun 13, 2024 EXRA
SOU EXTENSION 2 GRANTED
Jun 3, 2024 EX2G
SOU EXTENSION 2 FILED
Jun 3, 2024 EXT2
SOU TEAS EXTENSION RECEIVED
Jun 3, 2024 EEXT
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Apr 17, 2024 ASCK
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 14, 2023 EXRA
SOU EXTENSION 1 GRANTED
Dec 12, 2023 EX1G
SOU EXTENSION 1 FILED
Dec 12, 2023 EXT1
SOU TEAS EXTENSION RECEIVED
Dec 12, 2023 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jun 13, 2023 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Apr 18, 2023 NPUB
PUBLISHED FOR OPPOSITION
Apr 18, 2023 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 29, 2023 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 15, 2023 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Mar 15, 2023 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar 14, 2023 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Mar 14, 2023 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jan 18, 2023 GNRN
NON-FINAL ACTION E-MAILED
Jan 18, 2023 GNRT
NON-FINAL ACTION WRITTEN
Jan 18, 2023 CNRT
ASSIGNED TO EXAMINER
Jan 11, 2023 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 1, 2022 NWOS
NEW APPLICATION ENTERED
Mar 31, 2022 NWAP