TrademarkDir
PERFORMANCE STARTS HERE
DEAD

Serial Number

86408719

Owner

TRANSFORM SR BRANDS LLC

Attorney

Ronald H. Spuhler

First Use Date

Jun 20, 2014

Filing Date

Sep 29, 2014

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PERFORMANCE STARTS HERE Trademark

Serial Number: 86408719 • Registration: 4735231

PERFORMANCE STARTS HERE is a trademark filed by TRANSFORM SR BRANDS LLC on September 29, 2014. The trademark is classified under Class 35 (Advertising & Business). The application is currently no longer active.

Owner Contact Info

TRANSFORM SR BRANDS LLC (670 trademarks)

Hoffman Estates, IL 60179

Entity Type: 16

Sears Brands, LLC (1,807 trademarks)

3333 Beverly Road
Hoffman Estates, IL 60179

Entity Type: 16

Trademark Details

Filing Date

September 29, 2014

Registration Date

May 12, 2015

First Use Anywhere

June 20, 2014

First Use in Commerce

June 20, 2014

Published for Opposition

February 24, 2015

Cancellation Date

November 28, 2025

Goods & Services

Retail department store services featuring appliances; Online retail department store services featuring appliances

Filing History

CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Nov 28, 2025 CAEX
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
May 12, 2024 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Apr 28, 2022 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Apr 28, 2022 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 27, 2022 APRE
TEAS SECTION 8 & 15 RECEIVED
Nov 8, 2021 E815
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 15, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 15, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 15, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 15, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 15, 2021 COAR
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
May 12, 2020 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 17, 2019 ASGN
REGISTERED-PRINCIPAL REGISTER
May 12, 2015 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Feb 24, 2015 NPUB
PUBLISHED FOR OPPOSITION
Feb 24, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Feb 4, 2015 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jan 14, 2015 CNSA
ASSIGNED TO EXAMINER
Jan 13, 2015 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 6, 2014 NWOS
NEW APPLICATION ENTERED
Oct 2, 2014 NWAP

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